Today's topic will define how to make a landing page for your MVP to convert users into actual customers. Let's jump right in!
As you build a digital product, you already know your ICP (I hope so). So, use your ICP as a source of truth for your landing page positioning. After seeing your website, the user must immediately understand whether it is something he is interested in. You can't sell to everybody. Make your landing page positioning as straight as possible. It comes with a clear copy. Here is an example from Foursets' website - Looking beyond by creating branded websites. It says we are creating websites for companies that care about their brand. Additionally, we are a design agency that builds outstanding websites that work on business. So our users understand we are the right people to make the website to help reach their companies' business goals.
We have positioned our website in a very impactful way and now it's time to add some social proof to it. In today's world, social proof is crucial in making a purchase decision. Since humans are herd animals, testimonials can be an effective way to gain the trust of your prospects. If potential customers see other people using and benefiting from your product, they are more likely to buy it. However, social proof can come in different forms such as awards, industry recognitions, or mentions by authoritative figures in your industry. Our ultimate goal is to gain the trust of our Ideal Customer Profile (ICP).
{{form}}
It's okay if you don't have a complete brand identity during the MVP stage, as it's important to validate your hypotheses first. However, you can still incorporate some of your brand's colors and fonts into the MVP and logo draft to start building a memorable brand from the beginning. Keep in mind that your ideal customer likely already has a way to solve their problem without your product, so you'll need to prove that your product makes their solution easier or cheaper. This is where branding comes in handy, as it helps your brand stand out and be remembered.
Our goal is to convert users. Don't try to reinvent the wheel. The Internet has a lot of "creative" and "unique" landing pages. Let's not become one of them. The simpler, the better. You have to make simple compositions of your sections. Please don't use fonts that are too creative. Keep enough contrast for reading text and add several CTA to get the user's attention.
One important aspect of your landing page is analytics. You should connect Google Analytics or any other platform that can show you the number of sessions on your landing page. To achieve your primary goal of conversions, it is recommended to set up a funnel and track conversion rates. You need to know the percentage of people who fill out your form, sign up for a trial, or buy your product. This information will enable you to calculate the customer acquisition cost for your product in the future.
That's it. Now you know how to build a landing page for your MVP. If you found it helpful - subscribe on our blog and expect more useful notes in you inbox. See you next time!
