Added 35% to the annual revenue of BD EMERSON

Client Overview

BD Emerson is a leading provider of professional services specializing in cybersecurity, privacy consulting, and compliance. With a focus on delivering top-notch services, BD Emerson supports clients in navigating complex regulatory landscapes and safeguarding their digital assets.

Challenges

BD Emerson encountered significant challenges due to their outdated website and the absence of a unified digital marketing strategy. Initially skeptical about the idea of offering its services through digital marketing, BD Emerson found it difficult to attract new clients online and improve their digital presence. After a negative experience with cold lead generation in the past, they almost gave up on their website and planned to focus solely on getting referrals instead of boosting their online presence.

Objectives

• Revamp Website: Redesign and develop a new branded website on Webflow to better represent BD Emerson’s services and capabilities.
• Implement SEO Strategy: Increase website traffic and generate new leads through targeted SEO efforts.
• Achieve Key Rankings: Rank on the first page of Google for crucial search queries, including "Vanta Implementation."

Strategy

Foursets, in collaboration with BD Emerson, developed a comprehensive strategy to address these challenges, including:

1. Website Redesign on Webflow: Created a modern, user-friendly website that effectively communicated BD Emerson’s value propositions and service offerings.
2. Market Research: Conducted in-depth analysis of BD Emerson’s business strategy, client demographics, and industry trends to inform the digital strategy.
3. Content Strategy: Planned and produced high-quality content tailored to the target audience’s needs and interests.
4. SEO Optimization: Implemented SEO best practices to improve search engine rankings and drive organic traffic.
5. Service Integration: Aligned service offerings, information hierarchy, and industry targets with competitive analysis insights.

Execution

The execution involved a detailed and collaborative approach:

• Website Development: Leveraged Webflow’s capabilities to design a visually appealing and functional website, ensuring a seamless user experience.
• Keyword Research and Integration: Identified high-impact keywords and optimized website content to improve search engine visibility.
• Content Creation: Produced engaging blog posts, case studies, and service descriptions to attract and inform potential clients.
• SEO Campaigns: Launched targeted SEO campaigns, focusing on ranking for key terms like "Vanta Implementation."
• Collaborative Tools: Utilized a dedicated Slack channel, weekly task updates, and writing assignments to maintain coordination and quality.

Results

The strategic and collaborative efforts resulted in outstanding outcomes:

• Website Traffic: Significant increase in website traffic, leading to higher engagement and inquiries.
• Lead Generation: Attracted eight enterprise clients through the website in 2023 alone.
• SEO Success: Achieved first-page Google rankings for multiple key queries within 90 days.
• Revenue Growth: Contributed to an additional $480k in revenue in Q1 2024, with an astronomical ROI of over 9000% annually.
• Investment Payback: Realized a payback period of just three months for the initial website redesign investment.