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Social Motion

Video production company migrated off Wix to fix the SEO ceiling and showcase their Amazon partnership.

Social Motion is a video production company and Amazon partner creating full-funnel video marketing for major US brands. Their Wix site couldn’t communicate any of their differentiators, and the platform was blocking SEO indexing so paid SEO investment was returning nothing. We migrated them to Webflow, fixed the SEO foundation, and built a site that finally showed who they were.
"Foursets had an impressive attention to detail and focus."
Michael Arking
CEO, Social Motion
2x
Organic traffic increase after the migration to Webflow and SEO foundation rebuild
+10%
MoM organic traffic growth since launch
6
Weeks for the whole project timeline from kickoff to launch
+10%
MoM organic traffic growth since launch
"Foursets had an impressive attention to detail and focus."
K.O. Orias
Michael Arking
CEO, Social Motion
Video production company migrated off Wix to fix the SEO ceiling and showcase their Amazon partnership.

Challenge

Social Motion was spending on SEO and getting no return. The root cause was Wix. Technical SEO limitations on the platform were preventing Google from properly indexing their content, so the SEO investment couldn’t compound. Their leadership also couldn’t update the site without filing a request and waiting. Two problems with the same root cause: the platform.
Client:
Social Motion
Year:
2017
Industry:
Video Production
Location:
NY, USA
Services Delivered:
Web Design
Webflow Development
SEO & AEO Growth
Website Migration

Approach

The SEO audit came before any design work.

We ran the SEO audit before any design work began. The full technical SEO diagnostic on the existing Wix site mapped every problem: broken indexing, weak metadata structure, missing schema, poor site structure. That audit drove the architecture of the new site.

The migration to Webflow unlocked full CMS control.

Wix’s value-add is that it’s easy. The cost is that it controls what you can do. We migrated the entire site to Webflow so Social Motion’s leadership could control the CMS, publish content without filing tickets, and own their technical SEO end-to-end. The platform shift was the unlock.

The new site shows their differentiators front and center.

Social Motion’s Amazon partnership and full-funnel video capability were buried on the old site. We restructured the new site around those differentiators: positioning them on the homepage, dedicating service pages to the specific buyer journeys they support, and making the Amazon partnership a credibility signal you can’t miss.

The marketing team owns publishing now.

The new Webflow CMS is structured so the CEO and marketing team can publish, edit, and scale without developer support. They publish. The site adapts. No tickets, no wait.

SEO fixes started compounding month one.

After migrating, we implemented best-practice on-page SEO across the new structure. The traffic doubled. It’s still growing every month. The migration was the unlock. The ongoing SEO work compounds it.

The team

The team behind
Social Motion
website

Lina Filippova
Lina Filippova
Head of Projects & Operations
Margarita Klemez
Margarita Klemez
Web Designer
Anna Ryabova
Anna Ryabova
Webflow Developer
"Foursets had an impressive attention to detail and focus."

“Partnering with Foursets has transformed our online presence and SEO performance. They designed and developed a website that not only looks fantastic but also gives us complete control over our content and scalability. The new site effectively showcases our strengths in full-funnel video marketing and our partnership with Amazon. The SEO improvements have already resulted in a significant increase in organic traffic. We are thrilled with the results and highly recommend Foursets to any company looking to elevate their digital presence.”

Michael Arking
Michael Arking
CEO, Social Motion
Social Motion
2x
Organic traffic increase after the migration to Webflow and SEO foundation rebuild
+10%
MoM organic traffic growth since launch
6
Weeks for the whole project timeline from kickoff to launch

Before / After

Before

  • Wix site with technical SEO limitations
  • Website that failed to mention main benefits
  • No organic traffic growth despite SEO investment
  • No flexibility over CMS pages

After

  • Webflow platform with full SEO control
  • New site highlighting Amazon partnership and full-funnel positioning
  • 2× organic traffic with consistent monthly growth
  • Full control of CMS and static pages, no developer dependency

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When SEO investment goes nowhere, the platform is usually the bottleneck.

A well-funded SEO program on a broken platform produces a flat traffic line. Migrating Social Motion off Wix doubled their organic traffic. The platform was the constraint. Tell us what you’re working on.
Get a free website proposal
Design
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Development
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SEO
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Migration
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