2x Organic Traffic Increase after Website Redesign for Video Production Company

Client Overview

Social Motion is a video production company specializing in creating full-funnel video marketing for major US-based brands. As Amazon partners, they deliver high-quality video content that supports comprehensive marketing strategies and drives brand engagement and conversions.

Challenges

Social Motion's previous website, built on Wix, faced significant challenges. The leadership team struggled with limited control over the website's scalability and functionality. Despite putting effort into SEO, technical issues with the Wix platform prevented significant return on investment. They needed a new website that resolved these issues and effectively communicated their unique value proposition and competitive advantages.

Objectives

• Website Redesign: Design and develop a new website that allows complete control and scalability, resolving the limitations faced with the previous Wix site.
• SEO Optimization: Address and fix all technical SEO issues to improve organic search performance and ROI from SEO efforts.
• Highlight Competitive Advantages: To stand out, clearly showcase Social Motion's expertise in full-funnel video marketing and its partnership with Amazon.

Strategy

Foursets, in collaboration with Social Motion, developed a comprehensive strategy to address these challenges, including:

1. Website Redesign on Webflow: Created a modern, user-friendly website that effectively communicated Social Motion's unique selling points and competitive advantages.
2. SEO Optimization: Implemented a well-optimized on-page SEO strategy to resolve technical issues and improve search engine performance.
3. Content Management System: Developed a CMS allowing the CEO and marketing team to publish new content and scale the website without additional costs.

Execution

The execution involved a detailed and collaborative approach:

• Website Redesign: Designed a visually appealing website layout with intuitive navigation, compelling visuals, and clear explanations of Social Motion's full-funnel video marketing capabilities and partnership with Amazon.
• SEO Optimization: We conducted a comprehensive SEO audit to identify and fix technical issues. We also implemented best practices for on-page SEO to enhance search engine visibility.
• Web Development on Webflow: We developed the website on Webflow, providing the Social Motion team with complete control over the CMS, enabling them to publish new content and scale the website effortlessly.

Results

The strategic and collaborative efforts resulted in outstanding outcomes:

• Enhanced Website Control: The new Webflow website provided Social Motion's leadership complete control over content management and scalability.
• Doubled Website Traffic: Social Motion's SEO traffic increased significantly after the release, thanks to the well-optimized on-page SEO.
• Competitive Positioning: The new website highlighted Social Motion's expertise in full-funnel video marketing and its unique partnership with Amazon, which differentiates it from competitors.