Product pages kept their structure. The surrounding marketplace got rebuilt.
Setproduct’s product pages converted at a measurable baseline. The surrounding marketplace UX was capping how much that converted. We preserved the product page structure (because Roman knew it worked) and rebuilt the surrounding experience: the homepage, category pages, search and filter UI, and the buying journey from landing to checkout.
The SEO ceiling came from Tilda’s indexing.
Tilda’s technical SEO was blocking Google. Pages weren’t being indexed properly. Meta data wasn’t being respected. The site structure was unreadable to crawlers. Migrating to Webflow gave us control. We rebuilt the technical SEO from the ground up: clean URL structure, proper meta tags, structured data, optimized sitemaps, and indexable content hierarchy.
~300 pages migrated. Zero traffic lost, even where we pruned content.
Setproduct had around 300 pages on the old Tilda site, each carrying accumulated SEO equity that couldn’t be lost in the move. We audited every one, built a clean information architecture for the new Webflow build, and mapped every URL into a complete redirect plan. Some pages got pruned. None of that cost traffic. The combination of structured migration plus carefully-mapped redirects protected the organic equity that took years to build.
The CMS lets the marketing team ship in minutes.
On Tilda, any new product or blog post involved their developer. We structured the Webflow CMS with clear fields, helpful prompts, and a template-driven publishing flow. Roman’s marketing specialist can now ship new products without touching code or pinging the developer.
A/B testing was the unlock for ongoing conversion gains.
On Tilda, A/B testing was impractical. On Webflow, it’s standard practice. We set up the analytics, conversion tracking, and A/B testing infrastructure so every future design change could be validated with data. The 30% conversion improvement came from rebuilding the marketplace, then iterating on what the tests revealed.
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