B2B Content Marketing Specialist

Foursets is a web agency built for businesses that want their identity and vision to be shared through exceptional design. Since 2021, we've been trusted by B2B, SaaS, and startup businesses across the US & EU markets to create memorable brand identities and beautifully functional websites.

We’re proud to be:

• A Clutch Champion 2024
• A Webflow Premium Partner
• 2x Awwwards Honorable Mentions
• 2x CSS Design Awards

Inside Foursets, we value talent, hard work (within working hours!), direct feedback, and freedom to create. We avoid red tape and micromanagement. We're a remote-first, tight-knit team on a mission to become leaders in the space.

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Your Responsibilities:

• Conduct industry and competitor research to inform our content strategy and uncover fresh topic opportunities.
• Plan and manage content across our website and LinkedIn, focusing on relevance, value, and performance.
• Collaborate with our SEO Manager to plan new sitemaps and define content requirements based on keyword opportunities.
• Understand and apply the B2B marketing funnel by crafting content that supports lead generation and nurtures MQLs.
• Set clear, actionable content requirements to support the broader SEO strategy.
• Define custom events in Google Analytics 4 (GA4) to measure content effectiveness and conversion behavior.
• Use tools like GA4 and Google Search Console to track content performance and continuously optimize.
• Leverage large language models (LLMs) to create insightful, high-quality content efficiently, with an editorial mindset.
• Experiment with new content formats and distribution methods to increase reach and engagement.

Our Requirements:

• Strong written English (B2+ level or higher).
• Experience in B2B content marketing or a similar role.
• Understanding of SEO principles and how content supports organic growth.
• Familiarity with tools like GA4, Google Search Console, and keyword research platforms.
• Ability to interpret analytics and translate them into actionable content strategies.
• Self-directed and creative with a strong sense of ownership.
• Curious mindset with the ability to explore new ideas and test them quickly.
• Examples of your work that you're ready to demonstrate.

Nice to Have:

• Experience working in a web or marketing agency.
• Familiarity with Webflow CMS (if not, we’ll teach you).
• Experience collaborating with SEO specialists or developers on content-related projects.
• Experience in video content marketing.

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Our Offer:

• Fully remote setup, with collaboration during CET hours.
• Full-time workload with flexible schedule.
• 18/25 working days of vacations.
• Regular performance reviews.
• B2B contract (self-employed).
• Possibility to grow and see how your work impacts the company's success.

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Now is the perfect time to join us. We’re in a growth stage, and this role offers real impact and room for you to evolve along with us. If it sounds like your future job, don't hesitate to apply!