Atticus Agency is the puppet master of the B2B world, specializing in executive ghostwriting and sales storytelling. They turn C-suite leaders at mid-market and enterprise tech companies into industry titans, using the power of LinkedIn and compelling narratives to grow pipeline and capture market share. Their specialty is transforming content into a revenue-generating asset.
But there was a problem. They were pivoting from serving solopreneurs to courting enterprise giants, and their digital presence was stuck in the past.
Atticus came to us with a classic scenario. You know the type. Their old brand name was tied to their old, smaller audience, and their website was… let’s call it “homemade.” To top it off, they had a list of challenges that would make most agencies run for the hills.
The Upmarket Pivot: Rebranded as Atticus, their mission was now to engage executives at the Fortune 500 level. Their current website, assembled with digital duct tape by a freelancer or maybe the founders themselves, screamed “scrappy startup,” not “premium strategic partner.”
The Impossible Triangle: They approached us with a classic challenge: a vision for a premium, enterprise-grade website, an aggressive launch timeline, and a budget that required careful, strategic planning. Our first task was to align their ambitious goals with a realistic and effective path forward.
The Client-Shaped Bottleneck: An ambitious timeline like this requires intense, day-to-day collaboration. However, we understood that our client was managing a fast-paced business where constant availability wasn’t always possible.
The challenge then became one of process. We had to pivot from a standard workflow to a more flexible model, one that maximized the value of every interaction and allowed us to make progress even when the client was pulled into other urgent matters.
This project was about navigating chaos with a smart strategy. They needed a team that could deliver a premium result without a premium budget or a sane timeline.
The Template Gambit.
With a shoestring budget and a ticking clock, building from scratch was a fantasy. So we made the smart call: a Webflow template. We curated a selection of premium templates that matched their new, authoritative brand identity and let them choose the foundation. This immediately saved them hundreds of hours and thousands of dollars.
More Than a Makeover: A Structural Overhaul.
A template is just a starting point. We took their chosen design and performed digital surgery. We re-architected the entire page structure to align with their new executive-focused messaging, optimizing the user journey to guide VPs of Marketing and CEOs straight to a booked call. We customized the colors, typography, and layout until the “template” was unrecognizable and felt completely bespoke.
Herding the Cats.
With the client MIA for critical feedback, we became proactive project managers. We anticipated needs, made executive decisions to keep the project moving, and structured our communications for maximum efficiency. We essentially managed them, ourselves, and the project, turning a chaotic process into a streamlined sprint.
Enterprise Presence on a Startup Budget.
We turned a micro-budget into a high-end digital storefront. By strategically using a premium Webflow template as a foundation and then customizing it beyond recognition, we delivered a website that looked and felt like a $25,000+ custom build for a fraction of the cost. The client got an enterprise-grade first impression without the enterprise-grade invoice.
From Client Chaos to a Cohesive Launch.
This project was a masterclass in process management. We took a chaotic, fire-drill environment and imposed a structure that led to a successful launch. Our proactive communication and executive decision-making dragged it across the finish line on time.
A Launchpad for a Successful Pivot.
The new website was more than a cosmetic upgrade; it was a critical business asset. It gave Atticus the credibility and professional polish they needed to confidently approach the C-suite executives they were targeting.
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Through a flexible retainer, we became the embedded Webflow & design department for cybersecurity startup Dune Security, building their content engine and empowering their team to move at startup speed.
