Client Overview
Flowlabs is on the cutting edge of transportation tech, using Geospatial AI to make roads safer and traffic flow smoother, all without installing a single piece of new hardware. They’re the brains turning existing traffic data into a crystal ball for city planners.
They had a revolutionary product and were landing massive clients like the Departments of Transportation in Seattle, North Carolina, and Florida. But their digital storefront didn’t reflect their high-tech prowess. They came to us in 2024 for a full website development, and a year later, they came back for seconds. So good, clients order the same thing twice.
Challenges
Flowlabs approached us for Webflow development, and a quick look revealed the main challenge was in the urgency of the calendar.
The 30-Day Launch Window. Flowlabs had a firm deadline: a finished website ready for launch in just 30 days. For both projects, the goal was to deliver a polished, professional website at startup speed, requiring a highly efficient and focused process from day one.
Parallel Design & Development. We began the development phase with approved wireframes, not finalized designs. This meant our team worked in parallel with their designers, building the website’s foundation while the final visual elements were still in creation. This required a flexible and proactive approach to ensure a seamless result.
The Repeat Performance. The success of the first project led Flowlabs to re-engage us a year later for a full website restructure. The challenge was to replicate our initial speed and quality on a second project, proving our process was not just effective, but consistently reliable.
The Solution:
Flowlabs needed a special forces team of developers who could drop into a chaos zone and turn it into pristine, functional code. On time.
1. The Four-Week Development Sprint (Twice).
We embraced the challenge. Both times. Instead of panicking over a fluid design process, we worked proactively. While the designers were finalizing details, our team was already laying the digital foundation, turning concepts into working components. We were predicting the future based on wireframes.
2. Architecting a Flexible Content Engine.
We knew a website for a company this dynamic couldn’t be static. So we built a powerful and flexible CMS in Webflow for their Features, Solutions, and Use Cases sections. Our goal was to empower their marketing team, so we handed them the keys to their content kingdom. They could now add, edit, and update key sections of the website in minutes, not days.
3. Seamless HubSpot Integration.
In the midst of this high-speed build, we also wired up a full HubSpot integration. Forms, tracking, analytics, everything was connected and ready to go from day one, ensuring their shiny new website was a lead-generating machine for their enterprise clients.
Results You Can Measure
We delivered a small miracle of web development, twice.
From Napkin Sketch to Live Website in 4 Weeks. We turned raw wireframes into a fully functional, pixel-perfect website within their one-month window. Both times. We met our deadline, giving the client a finished product ready for launch, exactly when they needed it.
A Foundation Built for the Future. Flowlabs received a scalable platform, not just a set of pages. The flexible CMS allows them to grow and adapt without being dependent on developers for every content change.
The Boomerang Effect. The ultimate metric of success? They came back. A client who experienced our work under extreme pressure didn’t hesitate to trust us with a second, even more complex project. That’s the best proof of quality and reliability you can ask for.
Summary of Wins
Before Foursets
Raw wireframes and design uncertainty.
Risk of missing a critical launch due to an impossible deadline.
Second project with even greater pressure and risk.
With Foursets
Pixel-perfect website, developed and ready for launch.
Project delivered on time in just 4 weeks.
Successful restructure and redesign, delivered with the same speed and quality.