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Aware Technologies

Two-year retainer until they got acquired by the biggest competitor

Aware was a LinkedIn management tool that came to us after acquiring a competitor, Inlytics, with two websites that needed to become one. The merger sprint kicked off what became a two-year monthly retainer. For 24 months we ran their entire website function: design, development, SEO, and new pages every month. The partnership ended only when Taplio acquired Aware and retired the brand.
“I love the fact that they're intelligent, responsive, and understanding.”
Alex Boyd
Co-Founder, Wildfront
+32%
Organic traffic increase after the post-acquisition website merge
100%
Content preserved while merging two acquired websites into one
30+
New SEO-optimized pages created during the retainer
100%
Content preserved while merging two acquired websites into one
“I love the fact that they're intelligent, responsive, and understanding.”
K.O. Orias
Alex Boyd
Co-Founder, Wildfront
Two-year retainer until they got acquired by the biggest competitor

Challenge

Aware had just acquired a competitor, Inlytics, and had two websites with two SEO profiles and two content libraries to merge into one. That was the surface brief. The deeper need was a long-term website team they could trust without hiring a designer, a developer, and an SEO specialist separately. The merger was the audition.
Client:
Aware Technologies
Year:
2021
Industry:
B2B SaaS
Location:
OR, USA
Services Delivered:
Web Design
Webflow Development
SEO & AEO Growth
Website Migration

Approach

The merger sprint was the audition for the retainer.

We delivered the initial post-acquisition merger in 3-6 weeks: two domains unified into one Aware site, every URL from both useaware.co and inlytics.io mapped via 301 redirects, every blog post audited and migrated by hand into a clean Webflow CMS. The merger came in on time and on budget. It became the first month of what turned into two years.

One Slack channel replaced three vendor relationships.

After the merger sprint, Aware moved us onto a monthly retainer. Every month: new pages designed and developed, content expanded, SEO audited and optimized. No coordinating between a design freelancer, a Webflow developer, and an SEO consultant. One team, one budget, one Slack channel running the entire website function.

Templates as foundations meant new pages launched in days.

We standardized on premium Webflow templates as the starting point for every new page, the same call we made for the initial merger. Templates customized into specific feature, solution, and product launch pages let us ship in days instead of weeks. The Aware team handled content updates themselves on the Webflow CMS we built. We owned everything else.

Two years of compounding work. Until Taplio acquired Aware and shut the site down.

The site grew steadily over 24 months. New product features got dedicated launch pages. Blog content compounded SEO authority. Inbound leads kept arriving. The partnership ended only when Taplio (a direct competitor) acquired Aware and retired the brand. The site went offline shortly after.

The team

The team behind
Aware Technologies
website

Lina Filippova
Lina Filippova
Head of Projects & Operations
Pavel Petruchenia
Pavel Petruchenia
Web Design Lead
Anna Ryabova
Anna Ryabova
Webflow Developer
Alina Satalova
Alina Satalova
SEO Team Lead
“I love the fact that they're intelligent, responsive, and understanding.”

“Timeline was one of our main goals: to migrate the acquired website soon enough that we could begin capturing more and more leads from the acquired website, to the parent company. In that, they did very well. They were even able to accommodate nuances: we asked that they skip some areas of the redevelopment of content to prioritize an early live launch, and that we revisit those areas later once the new site was in place. They've been great at this, and they're our ongoing design partner.

Great written communication, great design taste, responsive and quick to learn our tastes and preferences. There are some companies that may want more of a "song and dance" from their agency. But I not only don't expect that, I actively don't want it. So Foursets is perfect for the efficient team that needs a great partner while not sacrificing quality.”

Alex Boyd
Alex Boyd
Co-Founder, Wildfront
Aware Technologies
+32%
Organic traffic increase after the post-acquisition website merge
100%
Content preserved while merging two acquired websites into one
30+
New SEO-optimized pages created during the retainer

Before / After

Before

  • Two separate post-acquisition websites
  • No internal website team
  • Three vendors needed for full website function
  • Inconsistent monthly publishing

After

  • Single, unified site on Webflow
  • Embedded team running design, dev, and SEO end-to-end
  • One Slack channel, one budget, one team
  • New pages every month for 24 months

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You don’t need three vendors to run your website.

A designer, a developer, and an SEO specialist. Three retainers, three coordination overheads, three sets of updates. For two years we ran Aware’s entire website function as one team. Tell us what’s currently three meetings on your calendar.
Get a free website proposal
Design
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Development
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SEO
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Migration
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