Nectar Edge is building the future of AI. No, really. They're creating infrastructure that lets the world’s most complex AI models run with <20ms latency and at 30x cheaper than in the cloud. Instead of an incremental improvement, we delivered a leap that makes “impossible” things happen.
Their product is deep, complex tech. And their website needed to do more than just talk about it, it had to convince the most skeptical people on the planet (AI developers and VCs) that this isn't science fiction.
Here’s the uncomfortable truth: Nectar Edge had a world-changing product, but their primary sales tool (their website) was just a collection of ideas in a PDF. And their biggest initiative, the "Edge Agent Challenge", designed to attract heavyweights like NVIDIA and Intel, was looming just two weeks away. The two-week deadline elevated speed from a simple request to the very core of the project.
Turning an Abstract Value Prop into an Interactive Sales Tool
Nectar’s value prop was abstract. Telling a VC you’re “10x faster” is just noise. Our challenge was to translate their complex physics into tangible profit. A static landing page would fail. They needed an interactive economic simulator that could function as their primary sales weapon, turning a fuzzy concept into hard numbers.
Building a Bullshit-Proof User Experience
The design challenge was about earning trust from an audience with a built-in bullshit detector. AI startups live and breathe data. A standard marketing website would get an instant eye-roll. Our task was to design an experience that felt less like marketing and more like a lab tool, giving users the power to prove the value proposition for themselves.
From Napkin Sketch to Live Product. Fast.
The development challenge was a classic cocktail of chaos: a doomsday deadline, a purely asynchronous communication flow, and a brief for the website's core feature that was more of a napkin sketch than a spec sheet. The task was to interpret, consult, and execute a complex, logic-driven tool under extreme pressure.
The client needed a partner who understood their insane idea and could turn it into a working business tool. And they needed it yesterday.
We focused on what mattered. Here’s how we did it.
1. The Calculator That Closes Deals.
Hot take: sometimes the best way to explain a complex product is to hand people a calculator. We took their complex formulas, initially prototyped by the client using GPT, and turned them into an elegant, interactive tool. This wasn't a drag-and-drop widget. It was a fully custom tool, hand-coded from scratch in JavaScript, because what the client needed was something Webflow simply can’t do out of the box. Three sliders and one toggle (Cloud vs Edge). The user moves the sliders and sees, in real-time, how they save thousands of dollars and get a 10x speed boost. Instead of an abstraction, they get pure cash and performance.
2. A Design That Builds Trust (Not Headaches).
Their audience lives in the terminal. So we created a design that speaks their language: dark theme, an electric lime green accent, sharp typography, and zero corporate BS. We weren't trying to be "friendly." We were aiming to be convincing. Every icon, every animation was crafted to reinforce their image as a serious, deep-tech company (from a custom Swiper.js headline scroller in the hero that Webflow can’t build natively, to subtle GSAP-powered micro-interactions on every button that signal precision and polish).
3. Development in Chaos. And We Loved It.
We didn't have a perfect brief. So what? We worked iteratively. We got feedback in chat and made rapid changes. It was a high-speed sprint of technical co-creation where we acted as consultants, not just code monkeys. We built all the logic in vanilla JavaScript to ensure the calculator was instant and flawless.
We turned their website from a theoretical document into an asset that generates real value.
An Interactive Sales Tool. The calculator became the centerpiece of their landing page, instantly demonstrating the value of Nectar Edge and filtering out non-serious traffic.
A Lead-Gen Engine. On the surface, the calculator shows numbers. Behind the scenes, it quietly passes the user’s input (GPU hours) into a hidden form field.
Hitting an "Impossible" Deadline. We took them from a PDF to a live, fully-functional landing page in under two weeks, getting it online right on time for their event.
Answer 7 simple questions about your marketing goals and get your free website proposal to skyrocket your growth.
We delivered a pixel-perfect Webflow site for the geospatial AI leader under an extreme 30-day deadline. The success and reliability of the project led them to re-engage us for a full website restructure a year later.
.png)
