20+ uniquely designed pages, a full SEO rebuild, and 14 months as their whole website department.

We inherited someone else's build and turned it into a working partnership.

May 2025. We picked up the Webflow project and the Figma files from the previous agency, then spent the first stretch building the thing that actually makes a retainer work: a rhythm. Weekly syncs with their team. Shared ownership of what was coming next. Enough context moving in both directions that nobody had to re-explain the product twice.

That unglamorous start is what made everything after it possible. You can't ship at startup speed on a codebase you don't understand, or with a client you only speak to when something breaks.

20+ uniquely designed pages, from a Manifesto to a Trust Center.

Every one of these is individually designed. None of them is a blog layout with the text swapped out. Case studies with detail pages for the enterprise names Dune wins, Hugo Boss and H.I.G. Capital among them. A full Platform Overview redesign. Partners, split across Overview, Channel Partners, and Alliances. Two advisory council pages. Careers with an application flow. White papers and a Threat Intelligence Report as gated landing pages with custom charts. A Trust Center. An RSA Conference 2026 event landing page. A Content Library with paywall logic behind it.

CMS templates, so their marketing team stopped needing us for the routine.

The point was never for Dune to call us every time they wanted a page. We built templates they drive themselves: Use Cases and Solutions, an Industries template now running seven pages across healthcare, financial services, higher ed, BPO, tech and SaaS, legal, and state and local government, plus three on-demand content templates for webinar replays, event replays, and featured podcasts.

The CEO was our main contact at the start, direct and demanding in the way founders are. He handed the reins to a growing marketing team, and they took the driver's seat on their own Webflow instance. We build the hard things. They ship the daily things.

The product is abstract. Motion is how we made it concrete.

Dune sells something you can't photograph: adaptive, per-user risk. Static screenshots don't carry it. So the homepage hero animates a live risk score. The marketecture diagram runs a flow animation with hover popovers and a custom mobile layout, because the desktop version would have been unreadable on a phone. The risk score weighting is an animated chart. Dune Studio got a full revamp on Lenis and GSAP, with fullscreen video and animated statistics.

SEO built for Google and for the AI crawlers.

We ran a full technical audit and an AEO checklist, then implemented against both. Structured data across video, podcast, FAQ, breadcrumb, and product schema. Blog heading hierarchy fixed sitewide, with a table of contents added. An llms.txt file and transcripts rendered into the DOM so AI crawlers can actually read the content. Alt text audited, titles and H1s corrected, and Solutions cross-linked to Industries in both directions.

We wired the pipeline behind the pages.

A site that can't prove it works is a brochure. We set up GA4 and Google Tag Manager with event tracking, built a Looker Studio dashboard, and audited every lead-capture form and Calendly route end to end. Then we automated the handoff: forms into Salesforce as contacts, accounts, and campaigns via Zapier, with Slack alerts firing on the way through, UTM tracking on every form, and attribution tooling layered on top. We also handled the Webflow CDN migration, DNS, and security headers.

Then there is the weekly stream nobody puts in a case study.

LinkedIn templates for hiring posts, partner announcements, testimonials, and event appearances. Carousels for the Threat Intelligence Report. Podcast covers, event thumbnails, badges, headshot retouching, 4K exports. Weekly updates to job listings, banners, logos, quotes, and council members. Redirects and incident response when something breaks.

Fourteen months of it, every week, without dropping the thread.