Meet Dune Security. They’re a cybersecurity startup on a mission to help companies train their employees to not click on shady links. Think of them as a boot camp against phishing, turning your team from a liability into a human firewall.
Their story with us began unconventionally. They initially chose a different path, but just a couple of months after launching on their own, they came back. They had a shiny new website, but they needed a reliable crew to navigate, maintain, and upgrade it at the speed of a fast-growing startup. They came to us for a Webflow retainer.
A retainer isn’t a one-and-done project; it’s a relationship. And like any good relationship, it comes with its own set of challenges that you solve together.
The High-Velocity Startup.
Dune is a young, dynamic, and rapidly evolving startup. They live in the moment, react to market trends, and need their website to keep pace. The challenge was to build it fast, reliably, and without breaking what already works. We had to become an extension of their team, matching their tempo beat for beat.
The High Bar for Quality.
Their CEO is charismatic, driven, and has an incredibly high standard for quality and speed. He’s the kind of leader who expects excellence and isn’t afraid to ask for it directly. The challenge was to sync up with his vision, learn to anticipate his expectations, and build a communication rhythm that turned demanding feedback into a collaborative process of refinement. It took a few months to get the puzzle pieces to fit perfectly.
Getting It Just Right.
With Dune, “done” is rarely “done.” A new feature might go through several rounds of “back-and-forth” as the team seeks to make it better, brighter, and more impactful. Our challenge was to embrace this iterative process not as “rework,” but as a core part of the creative journey, delivering quality at speed, again and again.
The Evolving Team & The Handover.
When we started, our main point of contact was the CEO himself. Gradually, he handed over the reins to his growing marketing team. While their team is young, modern, and has a fantastic design sense (no “Hello, 2007” graphics here!), this transition required us to build new relationships and adapt our processes to work seamlessly with a new set of stakeholders.
A retainer is the ultimate flexible solution for a dynamic client. It’s about having a dedicated, expert team on call, ready to tackle whatever comes next.
Our strategy was to become Dune’s embedded Webflow & Design department.
Building the Content Engine, Piece by Piece.
We built an entire content ecosystem from scratch, one CMS collection at a time, and have been evolving it ever since. This included launching four major collections:
Forging the Commercial Spearhead.
We systematically built out their core commercial pages, launching 8 “By Use Case” pages and 7 “By Industry” pages. We are constantly iterating on high-value pages like the homepage, adding motion design to the hero section and other key areas to make their product’s value pop.
The Marketing Asset Factory.
Our role extended beyond the website. We became their go-to resource for crucial marketing graphics, designing polished covers for LinkedIn posts, blog articles, and new feature announcements. This culminated in creating an animated video for a major feature launch on LinkedIn, combining motion design with their audio to create a high-impact announcement.
A Partnership That Grows.
Over 8+ months, we’ve gone from a trial month to a core strategic partner. We’ve supported them through their internal team growth, adapted to their iterative workflow, and consistently delivered high-quality design and development that matches their ambition.
A 8+ month retainer is less about a single “big bang” and more about a constant barrage of deliverables. Here’s the scorecard of what we’ve built and shipped together so far.
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We navigated the “impossible triangle” of time, budget, and quality by executing a strategic template-based build on Webflow, delivering an enterprise-grade website that gave them the credibility to conquer a new market.
