The brand was rebuilt to match the scale of the business.
Bay Rag had been a national supplier for 48 years. The brand still looked regional. We ran positioning workshops to lock the new identity, rooted in their product line (boxes and pallets). Then we built a new logo, color palette, typography, and brand book so every later asset stayed consistent.
Shopify can do B2B when the front-end is built for it.
Out of the box, Shopify handles consumer checkouts well and B2B workflows poorly. The back-end uses the Wholesale Hub app. We built the front-end integration on top: wholesale pricing tiers, PO ordering, and corporate account flows that feel native to how industrial buyers purchase.
Animations earned their place by reinforcing the brand.
We designed Bay Rag’s site to feel like a national brand: fluid shapes, soft shadows, a custom “About Us” animation where boxes fall onto a pallet to form the logo, an auto-scrolling Industries section with a progress bar, and a custom catalog download form. Every animation reinforces “national supplier, modern operator” without slowing the buyer’s path to checkout.
Shipped before deadline, with late-stage scope absorbed.
As launch approached, the client added requests: extra forms, a phone number, smaller tweaks. We absorbed each one without slipping the date. The project was ready for launch before the original deadline, waiting on the client for the green light.
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