Performance First: 95 PageSpeed Across Key Pages

Client Overview

CIM is a technology company that helps large buildings operate at peak performance. Their PEAK platform uses AI to cut costs and improve sustainability. They’re serious. Ten million dollars serious.

Challenges

Their website should have been their #1 marketing and sales tool, but instead, it became their #1 headache.

After a recent move to Webflow, their site got stuck. The in-house specialist who handled the transition left, and the team was left with a technology no one knew how to use. This created three core business problems.

1. Wasted Time & Missed Opportunities. Any change, from a new page to a simple promo update, was a major project. The website remained static for nearly a year while the business was evolving rapidly. CIM couldn’t support their marketing campaigns and were losing potential customers. It was painful.
2. An Unprofessional First Impression. After working with multiple freelancers, the website looked like a patchwork quilt. Inconsistent design and slow page speeds undermined CIM’s credibility as a leading tech company. It was embarrassing.
3. No Reliable Partner. CIM didn't just need a "fixer" to solve technical errors. They needed a partner who would understand their business, build a long-term strategy, and take ownership of the results so the CIM team could focus on their product.

Why CIM chose Foursets

CIM wasn’t looking for just any agency. They needed a Webflow-focused partner who spoke their language, understood their business, and knew where they were headed. That's how they found us. We were the partner who could design, develop, and, most importantly, help them achieve their long-term goals.

• Webflow Expertise: CIM specifically wanted a Webflow-focused agency. They didn't want a "jack-of-all-trades" team. They needed specialists who knew all of Webflow's capabilities. That’s where we came in.
• A Holistic Approach: We didn't just "build a website." We dove into their business, understood their vision, and offered a strategy, not just a set of pages.
• Seamless Onboarding: We quickly adapted to their processes without unnecessary bureaucracy. It was like we’d always been a part of their team.

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“In Foursets, we found an agency that could support us long-term, really understand our business and assist us holistically beyond just delivering a good UX. A partner who would give us strategic advice on how to develop and grow the website as a whole rather than a set of pages. As a startup, we’re still evolving and our website should reflect that.”

Kateryna Dmytriyeva, Growth Marketing Manager, CIM.io

The Solution: From a Patchwork Quilt to a Growth Engine

Our goal was simple: give CIM a fast, reliable, and easy-to-manage website that helps them sell.

We created a professional and cohesive brand image.

• Before us: The website felt like a design experiment gone wrong.
• After us: We got rid of the visual chaos and created a unified, polished design language now used across every page. The site looks expensive and professional, as a company of this caliber should.

We cleaned up the code and made the site lightning fast.

• The problem: The website was cluttered with code from previous developers, heavy images, and haphazardly connected scripts. The result? A Google PageSpeed score of 30/100 for mobile. This was a disaster.
• Our solution: We took a broom to the code. We removed hundreds of unused CSS classes and old JavaScript libraries. We optimized all images to be smaller than your average housecat and implemented lazy loading. We also fixed all the analytics and marketing pixels so they wouldn't slow down the main content.
• The result: The mobile PageSpeed score jumped from 30 to 62. The desktop score went from 68 to 95. It was a huge win for user experience and SEO, and CIM’s Head of Marketing was ecstatic.

We gave the CIM team back their power.

• The problem: The team could update content, but building new pages still required a developer. Any new marketing idea got stuck in manual labor, and campaign launches were dragging on for weeks.
• Our solution: We created a library of "building blocks" for them—20+ pre-made, mobile-friendly sections from pricing tables to client testimonials. The team can now quickly assemble new pages without starting from scratch. We also structured repeating content like case studies and blog posts in the Webflow CMS, so adding new content now takes just a few clicks.
• The result: Instead of spending weeks on new pages, the CIM team can now publish them in hours. They easily rolled out a series of industry-specific pages using our templates and updated content. They are now fully autonomous.

Results You Can Measure in Numbers

CIM had been investing heavily in SEO and content, but the results were underwhelming. The missing piece was technical optimization. Without it, search engines couldn't properly recognize and rank their content.

• The problem: The website was missing essential technical SEO setup. Google struggled to understand the site's structure, leading to poor indexing and low visibility.
• Our solution: We implemented structured data (Schema.org), configured the robots.txt file, and generated a new sitemap. We also improved meta tags and heading hierarchies (H1, H2, H3).
• The result: The site became crystal clear to Google. In just five months, organic search impressions grew by 33%, and clicks increased by 11.5%. CIM started getting more qualified visitors without spending extra on ads.

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Summary of Wins