Cybercrest Case Study: First Leads & Traffic Growth Just 2 Months After Launch

Client: CyberCrest

Industry: Cybersecurity Consulting & Compliance

Company size: 11-50

Location: USA

Client Overview

CyberCrest, a cybersecurity & compliance firm, came to us with a headache. Their existing website was not just outdated, it was basically a digital zombie. Instead of generating leads, it sat there, a static brochure, failing to reflect their professional services. In short, it was a liability, not an asset.

Challenges

CyberCrest was facing several significant hurdles:

• Zero-to-One Growth: The old website was a digital dead end. It produced exactly zero leads and had a structure so poor it was impossible to drive organic traffic. Before us, they were getting leads only from LinkedIn marketing and occasional email outreach, but they really wanted to turn their website into a new lead-generating machine.
• Resource Constraints: The client was working with a limited budget for SEO and had no in-house content specialist. Content creation was super inconsistent because it relied on their subject matter experts, who were busy with their main jobs and could only write in their spare time. It was a classic "write when you can" situation.
• Reinterpreting a "Brutal Tech" Identity: CyberCrest's existing brand was rooted in a "brutal tech" aesthetic, metal gradients, carbon textures, and glow effects. It looked dated. Our task was to reinterpret this core DNA for a modern audience. 

Why CyberCrest chose Foursets

They came to us with one clear goal: to build a high-performing website that would finally attract qualified leads. They recognized their old site was a major bottleneck for growth and needed a partner who could handle the entire process from redesign to SEO implementation, all while working within their budget. We knew we were the right team for the job.

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The Solution: 

We developed a comprehensive strategy to completely transform their online presence. The solution was a full-scale redesign and migration to Webflow. Why Webflow? Because it’s flexible, SEO-friendly, and lets us do ambitious stuff. Our designers went a little mad scientist with this one. The result? A fully custom website featuring epic 3D and logo animations that has become a favorite in our portfolio. 

This full-scale redesign and build took us just 2-3 months. Yep, we move fast.

• A Strategic Webflow Build: We created a custom-designed site that perfectly balanced the “brutal yet corporate” aesthetic, making it both professional and appealing to their cybersecurity audience. We also hooked them up with social media graphics and one-pagers to keep their branding sharp. We successfully executed Webflow Development, CMS setup & content modelling, responsive layouts, interactions & animations, and QA testing.
• A System for Content: To solve their content problem, we created a clear, simple, and repeatable process. We didn't just tell them to write; we provided detailed Content Briefs for each article. We broke it down so much that even people who rarely write could nail it. Each brief was built around a specific content topic and cluster, ensuring every article worked together to improve their overall search authority. These briefs included:
  
  • Specific keywords to use.
  • A defined structure with subheadings.
  • Clear technical SEO requirements.
  • Links to articles and references to study.
• Technical SEO and Optimization: We conducted a thorough technical SEO audit before and after the launch. We also took their rough drafts and professionally optimized them to make sure they would perform well in search. The best part? The SEO work is ongoing, a project that keeps on giving. We completed Competitive Keyword Analysis, Keyword Research & Content Clustering, and On-page technical SEO.
• Advanced Visuals and Animation: We didn't shy away from their challenging request. We tackled their ambitious design head-on, delivering a custom animated 3D layout on the homepage that brought their brand to life. This, along with other Lottie animations and GSAP interactions, truly sets their website apart.

Results You Can Measure in Numbers

By focusing on a strategic, cost-effective approach, we delivered tangible results that immediately impacted their business.

• First-Ever Leads: The new website began generating the first leads for the company, a dramatic improvement from the previous site's zero leads.
• Improved Organic Traffic: Just 2 months after the new site’s launch, we saw a significant upward trend in organic traffic.
• Rapid Development: We completed the full redesign and development process in just 2-3 months, minimizing downtime and quickly delivering a high-performing asset.

Summary of Wins