From zero inbound leads to 62 MQLs in 14 months.

Brand identity reborn from “brutal tech” to authoritative cybersecurity.

CyberCrest’s previous identity leaned hard into metal gradients, carbon textures, and dated glow effects. The look read as “2012 cybersecurity poster.” Their target buyers were CISOs and CIOs who wanted technical credibility, and the aesthetic was working against that.

We reinterpreted the “brutal tech” DNA into a modern visual system: sharp typography, a deliberate blue palette, custom 3D animations on the homepage, GSAP-powered micro-interactions, and Lottie animations across key sections. The new design carries cybersecurity weight while shedding the 2010 feel.

A 2-month Webflow rebuild with technical SEO baked in.

The full design and development shipped in 2 to 3 months on Webflow. Component-based architecture so the marketing team can ship new pages without dev tickets. CMS structured for blog posts, case studies, and resource content. The technical SEO foundation went in before launch: structured data, proper meta hierarchy, optimized sitemaps, internal linking logic, and crawlable content structure. Day one of being live was day one of being indexable.

A living semantic core that powers every content decision.

Keyword research at CyberCrest is a continuous system. We built and maintain a living semantic core: clusters of intent-mapped keywords prioritized by commercial value and ranking opportunity. Every content piece slots into a cluster. Every cluster maps to a CyberCrest service or solution. New clusters get added as their service offering expands.

Content briefs detailed enough that any expert can write the article.

CyberCrest’s content is written by their internal experts in SOC 2, compliance, and security. They know the subject matter cold. The briefs handle the SEO side for them.

Each brief specifies the target keyword cluster, the search intent, the structure with subheadings, internal links to include, references to study, and the technical SEO requirements. The expert focuses on the subject matter. The brief handles the rest.

SEO review on every draft, every time.

Once the marketing team writes, we review every draft for on-page SEO before it publishes. Meta tags, internal linking, schema markup, image alt tags, heading hierarchy, keyword targeting. We catch what experts miss in the rush to ship. Content goes live only when it’s ready to rank.