Client Overview
What if you could pay for a handyman like you pay for Netflix? That’s the big idea behind JonnyDo. They're a subscription-based service for all the nagging home repairs you’ve been ignoring. For a flat monthly fee, they’ll come and fix your stuff.
It's a brilliant business model. But a brilliant model without a website is just a hobby. JonnyDo had the vision but needed to turn it into a real, money-making business, and this was going to be their very first website.
Challenges
From Zero to Launchpad
JonnyDo was a brand new business. They had a local designer for their branding and UI, but they didn't have a live website. Most importantly, they didn't have a way to take people's money. Their main challenge was simple and brutal: they needed to launch.
The "Simple" Matter of Getting Paid
The core of JonnyDo's business is a subscription model with complex pricing. Three different service plans, each with its own set of packages. For a first-time founder, figuring out how to structure this on the web is a nightmare. They knew what they wanted to sell, but had no idea how to build the checkout system to actually sell it.
They Needed More Than Just Code Monkeys
With a Figma design in hand, JonnyDo could have hired any freelancer to just build the website. But they needed more. They needed a partner who could look at their business model and not just translate a design, but also provide the strategic and technical guidance to architect a robust Stripe integration that could handle their complex subscription model without a hitch. They needed a team that could act as their outsourced CTO.
The Solution:
JonnyDo needed a technical co-pilot to help them navigate their business launch. So that’s what we became.
1. Consulting First, Coding Second.
Hot take: sometimes your most valuable role is being someone in the room with eCommerce experience. Before writing a single line of code, we held multiple consulting sessions to help the founder structure his complex pricing. We worked with him to "frame" his offerings in a way that would work seamlessly with Stripe, turning his pricing headache into a clear, actionable plan.
2. Flawless Development with a Purpose.
Once the strategy was set, we got to work. We took their designer's Figma files and built a pixel-perfect, responsive website in Webflow. But unlike a simple "design-to-code" project, our main focus was on the engine under the hood: integrating a robust Stripe subscription system that could handle their unique multi-tiered plans.
3. The Long-Term, Flexible Tech Partner.
Startups don't stop evolving after launch. JonnyDo knew they'd need ongoing support. We set them up on a flexible retainer, acting as their on-demand tech team. When a new idea pops up, like adding new subscription types or exploring eCommerce features, they don't have to start from scratch. They just call us. Even if it's a small task once every couple of months, they know they have a reliable partner ready to execute.
Results You Can Measure
A Future-Proof Foundation. By building a flexible component-based system in Webflow, we gave JonnyDo a website that can grow with them. Adding new pages or services is now a simple, fast process.
A Trusted Partner for the Long Haul. For over a year, we've been JonnyDo's go-to tech team. They get the expertise of a full agency without the overhead, allowing them to focus on growing their business, knowing the tech side is handled.
Summary of Wins
Before Foursets
Idea with no way to sell it.
Confusion over a complex pricing model.
With Foursets
Live website that generates recurring revenue.
Clear, working Stripe subscription system.