Startup Subscription Launch & Long-Term Tech Partnership

Client Overview

What if you could pay for a handyman like you pay for Netflix? That’s the big idea behind JonnyDo. They're a subscription-based service for all the nagging home repairs you’ve been ignoring. For a flat monthly fee, they’ll come and fix your stuff.

It's a brilliant business model. But a brilliant model without a website is just a hobby. JonnyDo had the vision but needed to turn it into a real, money-making business, and this was going to be their very first website.

‍Challenges

From Zero to Launchpad

JonnyDo was a brand new business. They had a local designer for their branding and UI, but they didn't have a live website. Most importantly, they didn't have a way to take people's money. Their main challenge was simple and brutal: they needed to launch.

‍The "Simple" Matter of Getting Paid

The core of JonnyDo's business is a subscription model with complex pricing. Three different service plans, each with its own set of packages. For a first-time founder, figuring out how to structure this on the web is a nightmare. They knew what they wanted to sell, but had no idea how to build the checkout system to actually sell it.

‍They Needed More Than Just Code Monkeys

With a Figma design in hand, JonnyDo could have hired any freelancer to just build the website. But they needed more. They needed a partner who could look at their business model and not just translate a design, but also provide the strategic and technical guidance to architect a robust Stripe integration that could handle their complex subscription model without a hitch. They needed a team that could act as their outsourced CTO.

‍The Solution: 

JonnyDo needed a technical co-pilot to help them navigate their business launch. So that’s what we became.

‍1. Consulting First, Coding Second.

Hot take: sometimes your most valuable role is being someone in the room with eCommerce experience. Before writing a single line of code, we held multiple consulting sessions to help the founder structure his complex pricing. We worked with him to "frame" his offerings in a way that would work seamlessly with Stripe, turning his pricing headache into a clear, actionable plan. 

‍2. Flawless Development with a Purpose.

Once the strategy was set, we got to work. We took their designer's Figma files and built a pixel-perfect, responsive website in Webflow. But unlike a simple "design-to-code" project, our main focus was on the engine under the hood: integrating a robust Stripe subscription system that could handle their unique multi-tiered plans.

‍3. The Long-Term, Flexible Tech Partner.

Startups don't stop evolving after launch. JonnyDo knew they'd need ongoing support. We set them up on a flexible retainer, acting as their on-demand tech team. When a new idea pops up, like adding new subscription types or exploring eCommerce features, they don't have to start from scratch. They just call us. Even if it's a small task once every couple of months, they know they have a reliable partner ready to execute.

‍Results You Can Measure

A Future-Proof Foundation. By building a flexible component-based system in Webflow, we gave JonnyDo a website that can grow with them. Adding new pages or services is now a simple, fast process.

A Trusted Partner for the Long Haul. For over a year, we've been JonnyDo's go-to tech team. They get the expertise of a full agency without the overhead, allowing them to focus on growing their business, knowing the tech side is handled.

‍Summary of Wins