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LulleVibes

B2C beach-towel brand pivoted to B2B corporate gifting across the EU.

LulleVibes was selling beach towels direct to consumers when they spotted a bigger opportunity: eco-friendly corporate gifts for EU enterprises. The pivot needed everything new. A new brand, a new platform, a new website built for B2B procurement teams. We rebuilt the brand and shipped a Webflow site to lead the pivot.
"The fast response times and the friendliness make Foursets stand out."
Roxana Radulescu
Executive, LulleVibes GmbH
4 weeks
Full project turnaround from kickoff to launch
10+
Pages designed and developed on Webflow
EU
Wide reach of corporate inquiries arriving from across Germany, France, Spain, and beyond post-launch
Live project
10+
Pages designed and developed on Webflow
"The fast response times and the friendliness make Foursets stand out."
K.O. Orias
Roxana Radulescu
Executive, LulleVibes GmbH
B2C beach-towel brand pivoted to B2B corporate gifting across the EU.

Challenge

LulleVibes was making a brand pivot. The old positioning, look, and platform were built for D2C consumers buying beach towels for themselves. The new audience was corporate procurement teams across Germany, France, Spain, and beyond, buying sustainable gifts in bulk. Different buyer, different journey, different platform. The website had to lead the pivot.
Client:
LulleVibes
Year:
2022
Industry:
Corporate Gifts
Location:
Berlin, Germany
Services Delivered:
Brand Identity
Web Design
Webflow Development
Website Migration

Approach

The pivot needed strategy before design.

We started with positioning: who the new ICP is (HR teams, office managers, corporate buyers), what they care about (sustainability, scale, EU-wide delivery, reliability), and how that differs from a consumer buying a beach towel for the weekend. The website would follow the strategy.

A new visual identity sized for corporate procurement.

The old brand was playful and beachy. The new one had to feel trustworthy enough for procurement teams to approve a five-figure order. We built a complete identity from scratch: logo, color palette, typography, brand guidelines, and a full asset system for web and social.

Webflow replaced Shopify as the platform for B2B lead capture.

Shopify is built for D2C transactions. The new website needed to capture corporate inquiries, showcase product ranges with customization options, and run a content marketing engine to drive organic traffic. We migrated the entire site to Webflow with a structured CMS for products, case studies, and content.

Every page moves a corporate buyer from browse to inquiry.

Every page is structured to move a corporate buyer from browse to inquiry: clear product showcases, customization explanations, sustainability credentials, EU delivery confirmations, and contact forms positioned where the buyer needs them. The new site captures qualified inquiries through forms wired directly into the lead pipeline.

The team

The team behind
LulleVibes
website

Lina Filippova
Lina Filippova
Head of Projects & Operations
Anna Ryabova
Anna Ryabova
Webflow Developer
"The fast response times and the friendliness make Foursets stand out."

“Flawless communication! The team is indeed fantastic! Everything went smooth and the Foursets team members assigned to the project were very reliable and always delivered everything on time. Their work was impressive, very thorough, and they took the time to understand the company and really implemented the vision we had for our online presence. Feedback came within a day at all times and for every question we had.”

Roxana Radulescu
Roxana Radulescu
Executive, LulleVibes GmbH
LulleVibes
4 weeks
Full project turnaround from kickoff to launch
10+
Pages designed and developed on Webflow
EU
Wide reach of corporate inquiries arriving from across Germany, France, Spain, and beyond post-launch

Before / After

Before

  • B2C positioning aimed at one-time consumer purchases
  • Template-based Shopify storefront
  • Not scalable for high-AOV corporate orders
  • Beachy, playful visual identity

After

  • B2B positioning for EU corporate procurement teams
  • Custom Webflow build aligned with the new brand and ICP
  • Scalable Webflow CMS supporting product showcases and lead capture
  • Corporate-grade identity built to win procurement approvals

Case Studies

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Pivoting from B2C to B2B? Your website is the long pole.

Pivoting is a full overhaul. The brand, the platform, and the buyer journey all change. We’ve done it with LulleVibes. Tell us what you’re moving from and to.
Get a free website proposal
Brand Identity
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Design
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Development
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