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Ravetree

78+ blog articles moved from a subdomain to the main domain, zero rankings lost.

Ravetree’s blog was trapped on a separate subdomain (blog.ravetree.com), unable to share authority with the main site. They needed it migrated to ravetree.com/blog with every redirect mapped and every article preserved. The blog was their inbound channel. Losing rankings during the migration would have killed it. We moved 78+ articles, redesigned the blog from scratch, and resolved every redirect despite GoDaddy locking us out repeatedly.
"I liked their ability to communicate clearly."
Davidson Wicker
CEO, Ravetree
78+
Blog articles migrated from the subdomain to the main domain
0
Broken redirects after the migration, despite repeated GoDaddy DNS lockouts
3
Conversion UX features added to every article: sticky CTA sidebar, in-article anchor nav, and Key Takeaways section
Live project
0
Broken redirects after the migration, despite repeated GoDaddy DNS lockouts
"I liked their ability to communicate clearly."
K.O. Orias
Davidson Wicker
CEO, Ravetree
78+ blog articles moved from a subdomain to the main domain, zero rankings lost.

Challenge

Ravetree had three problems stacked on top of each other. The old site was coded in absolute pixels, so any new flexible component had to attach to a rigid legacy frame. 78+ blog articles needed to migrate from blog.ravetree.com to ravetree.com/blog without losing a single ranking. GoDaddy’s DNS settings locked us out after every few failed redirect attempts.
Client:
Ravetree
Year:
2013
Industry:
Project Management Software
Location:
NC, USA
Services Delivered:
Web Design
Webflow Development
SEO & AEO Growth
Website Migration

Approach

A UI Kit built by reverse-engineering the live site.

The client gave us two color codes and a font name. No Figma file, no design system. We extracted every style, spacing rule, and component from the live site using design plugins and built a complete UI Kit from scratch. That kit became Ravetree’s official design system. Every later page they build inherits from it.

The redirect job turned into a live screen-share rescue.

GoDaddy locked us out repeatedly while we tried to push the 78+ redirects through. After a couple of frustrating cycles, we changed tactics. We scheduled a screen-sharing call with the client and walked him through GoDaddy’s labyrinthine settings ourselves. What was burning days became a single hour.

The CMS is a self-service publishing tool for the marketing team.

We built the CMS as a publishing tool the Ravetree team can run without a developer. Every field has helpful descriptions and prompts. Adding a new article is a marketing task now.

Conversion UX baked into every article template.

We added a sticky CTA sidebar so conversion opportunities stay in sight, a “Key Takeaways” section for skimmers, and in-article anchor navigation for long reads. Smart features built into every new article template from day one.

Technical SEO overhauled alongside the migration.

We ran a full SEO diagnostic and fixed what was holding the blog back. Heavy fonts replaced with modern formats. Asynchronous loading on heavy assets. Every broken link hunted down and rerouted. The blog launched on the main domain with both legacy equity preserved and new technical SEO health gained.

The team

The team behind
Ravetree
website

Arman Mkhitaryan
Arman Mkhitaryan
Web/Graphic Designer
Pavel Petruchenia
Pavel Petruchenia
Web Design Lead
Aleh Drabysheuski
Aleh Drabysheuski
Motion Designer
Anastasiia Lazovskaia
Anastasiia Lazovskaia
Webflow Developer
Alina Satalova
Alina Satalova
SEO Team Lead
Kamila Damirova
Kamila Damirova
Project Manager
"I liked their ability to communicate clearly."

“I liked the designs they showcased on their site and their ability to communicate clearly. Foursets designed and developed our new blog, and we’re very happy with their design and development work. What I found most impressive was their ability to communicate clearly throughout the engagement. The project management was seamless, and the team was great at keeping us updated on their progress. Their designs and clear communication were hallmarks of their performance.”

Davidson Wicker
Davidson Wicker
CEO, Ravetree
Ravetree
78+
Blog articles migrated from the subdomain to the main domain
0
Broken redirects after the migration, despite repeated GoDaddy DNS lockouts
3
Conversion UX features added to every article: sticky CTA sidebar, in-article anchor nav, and Key Takeaways section

Before / After

Before

  • Blog on a separate subdomain hurting SEO
  • Outdated design and clunky reading experience
  • Legacy codebase slow and hard to update
  • Poor site speed and weak technical SEO
  • Simple redirect task turned into a roadblock

After

  • Fully integrated blog boosting domain authority
  • Modern, conversion-focused UX with smart features
  • Empowering Webflow CMS with a scalable component system
  • Fully optimized for speed and technical SEO health
  • Collaborative live rescue with all 78+ URLs preserved

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Afraid to migrate your blog because rankings might disappear?

That’s the most common reason marketing teams stay on broken setups. We’ve moved 78+ articles, two full domains, and 450+ CMS items without losing rankings. The right plan turns the migration from a risk into an opportunity. Tell us what you’re moving.
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