From Brand Crisis to a Mission -Critical Launch in 2 months

Client Overview

Securily is a disruptive force in the cybersecurity world. They offer an AI-powered, DevOps-ready Pentest-as-a-Service platform, aiming to be the “Uber” of a space filled with old-school taxis. They help fast-moving SaaS businesses clear the security and compliance hurdles that stall deals with large enterprise customers, all without the friction and insane costs of traditional pentesting.

They had a visionary product that was practically invisible online, thanks to a website that was an SEO black hole.

Challenges

Securily came to us with what seemed like a straightforward request: “Our website is outdated, not scalable, and bad for SEO. We need a new one on Webflow.” But after popping the hood, we discovered a few ticking time bombs.

‍1. The Brand Identity Crisis.

The company was having a “who are we?” moment. Their early branding felt torn between wanting to seem like a large, established firm and their true nature as a cool, cutting-edge disruptor. This conflict was visible in their logo that, while conceptually sound (symbolizing scans, pentesting, and compliance), was literally being misread by prospects. Their powerful brand story, being the “Uber” in a world of old-school taxis, was getting lost in a visual identity that mumbled instead of shouting. They needed more than a new look; they needed a manifesto.

‍2. The Security Fortress That Blocked Marketing.

As a cybersecurity company, their security standards are, understandably, sky-high. Their team had engineered a custom hosting architecture layered with CDN distribution and enterprise-grade security policies. While great for security, it was a marketing nightmare. It was a digital fortress designed to keep everyone out, including Google Tag Manager, analytics, and crucial meta tags for SEO. It was a technical minefield that threatened to make any new website invisible to both their marketing team and their customers.

‍3. The Great Launch Scramble.

Midway through development, an urgent event appeared on the horizon. The carefully planned, multi-page launch was scrapped. The new order was: “Launch something/anything in three weeks.” This meant gutting the scope and redirecting dozens of existing blog posts and pages to the homepage. It was the marketing equivalent of a controlled demolition, creating a massive SEO cleanup job from day one.

‍The Solution: 

Securily needed a strategic partner who could navigate a brand crisis, solve a mission-impossible technical challenge, and build a platform for future dominance, all at the same time.

1. Forging a New Identity: From Mumble to Manifesto.

Before a single pixel of the website was designed, we took on the brand crisis head-on. Through intensive workshops, competitor research, and persona development, we helped the leadership team make a critical decision: instead of faking maturity, they would lean into their identity as the industry’s “Uber”: innovative, agile, and relentlessly helpful.

This led to a complete brand evolution, starting with the logo:

• A New Logo with a Story: We replaced the confusing puzzle-piece logo with a new mark that tells a story. The chosen concept, “Data in Motion,” visualizes the AI-powered, dynamic nature of the Securily platform. The pattern of moving dots represents the constant process of data scanning, with each dot symbolizing micro-information being continuously monitored. This internal movement creates a sense of living, real-time protection, while the dots subtly form an abstract ‘S’ to reinforce the Securily name. Now it’s a visual explanation of their core value.
• A Strategic Visual System: Guided by the new logo’s concept, our team of designers translated the brand character (“Helpful, Expert, AI-driven”) into a cohesive system. This included a vibrant new color palette, a modern typography pairing, and a unique illustration style that visualizes abstract security concepts in an understandable, human way.

2. The Engine Transplant: A Full Migration to Webflow.

With a clear and powerful brand identity established, we moved them from a clunky, restrictive WordPress setup to a powerful and flexible Webflow instance.

The new engine was built for two things: marketing speed and brand consistency.

• We armed their team with a scalable component library built on the new brand’s design system, allowing them to reuse sections and build new, on-brand pages in hours, not weeks.
• We handed them the keys with a custom CMS setup, including dedicated collections for their blog, features, solutions, partners, and case studies. This came complete with automated redirects and structured SEO fields baked in, ensuring SEO-ready foundations from day one.

The result was a future-proofed platform with lightning-fast load speeds, where every new page is a perfect reflection of the powerful new Securily brand.

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3. Taming the Beast: Making the Fortress Work for Us.

This was the real test. We didn’t fight their security fortress; we learned how to work with it. Our team collaborated closely with Securily’s engineers to understand their unique CDN process. We developed new QA protocols and deployment workflows to ensure that what we built in Webflow made it to their secure production environment intact: analytics, SEO tags, and all. We turned their biggest technical hurdle into a stable, functional system.

Results You Can Measure

We delivered a high-performance marketing asset and a clear path to SEO growth, all while navigating extreme technical complexity.

‍Rapid Launch Under Pressure.

When a mission-critical event upended the original timeline, we didn’t flinch. We pivoted from a full-scale build to launching their core homepage in just three weeks, ensuring Securily met a crucial business deadline without sacrificing quality.

‍A Growth-Ready Platform. We replaced a marketing bottleneck with a scalable Webflow engine. The marketing team is now fully empowered to execute their strategy without developer dependencies.

‍A Foundation for SEO Dominance. The website was launched with a rock-solid technical SEO foundation. We are now executing their ongoing SEO strategy (publishing optimized content and building their authority in search) on a platform that’s finally built to win.

‍Summary of Wins