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Seven Hills Technology isn’t a Silicon Valley giant with an infinite budget. They are a young and ambitious team of developers from Cincinnati who build web and mobile applications for funded startups and mid-sized businesses. They position themselves as a fast-growing tech company, but behind the scenes, they’re an energetic crew of young specialists just starting their journey to conquer the world.
Their website looked like an A-student’s final project: informative, but soulless. It screamed, “we can write code,” but whispered, “we’re still figuring things out.” They came to us so their digital storefront would finally match the ambition and professionalism they wanted to project.
The Digital Growth Spurt.
Seven Hills Technology faced a classic “good problem”: their business was evolving faster than their website. The digital presence that had served them well in their early days no longer reflected the enterprise-level work they were doing or the major clients they were now targeting. They needed their online first impression to match their real-world capabilities. The mission: to elevate their image to that of a confident, technically savvy partner, without losing the “fun” and human side that made them unique. The client came to us for a redesign. But, as usual, when we popped the hood, it was clear the problem went far beyond a few pixels; it was rooted in the website’s DNA.
The Dot Obsession. The founder had a passion. For dots. They were in the logo, in old animations, and getting rid of them was not an option. The challenge, therefore, went beyond simple incorporation. We had to transform these dots from what looked like a random element from MS Paint into a deliberate part of a modern, tech-forward brand.
The Lottie Animation Marathon. The client wanted an interactive experience. The main event was a Lottie animation showcasing their five-stage development process. This wasn’t just about making something move. It had to be a whole animated story that would walk the user through the entire project journey.
Seven Hills Technology needed a special forces team that could drop into a zone of uncertainty and turn it into polished, functional, and beautiful code.
1. Breathing Life into the Machine.
We started by making the website “human.” Instead of hiding behind lines of code, we put the team front and center. We integrated numerous photos and videos from their many events and meetups into the design. The website stopped being faceless and turned into a story about real people who love what they do. We ditched rigid forms in favor of smooth, flowing lines that gave the site a softer, more modern feel.
2. Making Dots the Star of the Show.
We accepted the dot challenge. Instead of hiding them, we made them a central design element. The dots became part of fluid animations, flowing from one shape to another, creating a sense of dynamism and technology. We updated the typography and color palette while preserving their old logo. The result was a partial rebrand that didn’t break the old but elevated it to a new level.
3. Crafting an Animated Masterpiece.
That complex Lottie animation became the crown jewel of the website. We created an interactive journey that visually and engagingly demonstrates the entire Seven Hills workflow, from idea to launch. Now it’s a powerful sales tool that answers questions and builds trust by showing that these guys really know their stuff. We turned a complex technical process into a captivating journey.
We went beyond delivering a project, forging a long-term partnership and exceeding the client’s own expectations.
From Up-and-Comers to Authorities. We completely transformed the company’s perception. Their new website now looks as solid as their client list. More than just a redesign, they received a digital promotion. Now they look like confident professionals capable of handling projects for companies with $50M+ in revenue.
A Magnet for Talent and Clients. Before, the website was all business: code, services, and not a single human face. We fixed that. By showcasing the real team through professional photos and videos from their events, we turned a corporate brochure into a cultural showcase. This human touch transformed the website into a powerful tool for not only lead generation but also for HR. The website now attracts both potential clients who see a partner they can trust, and talented developers who see a team they want to join.
A Long-Term Partnership. Our collaboration didn’t end after the first launch. We continue to work on the website, adding new functionality, videos, and entire sections. This proves that we’ve become not just a contractor for Seven Hills, but a trusted partner in their growth, which perfectly aligns with their own positioning. And, we might be taking on their SEO soon, too. 😉
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