Are backlinks still relevant?

Yes. Google's guide to its ranking systems, in its December 2025 revision, says PageRank "continues to be part of our core ranking systems." Google's link analysis systems look at how pages link to each other to work out what pages are about. In our experience, relevance counts for more than volume. One link from a site in your industry beats a pile from unrelated ones.

How much does link building cost?

The SEO retainer at $3,000/month and the SEO + AEO retainer at $4,500/month both cover link building when your plan calls for it, inside the same monthly fee. Placements on vetted publications are billed separately. The placement budget starts from $1,000/month and is approved case by case. That number moves with how competitive your niche is, how many target pages need links, and how strong the publications need to be.

How long does link building take to show results?

Placements come before rankings. Counting from the discovery call, the first pitches go out around Day 45, and the first verified links are due in your report around Day 60. Rankings move more slowly, over months. Their pace depends on your competitors and on the page each link points at. The quarterly review shows what the links changed on your target pages, page by page.

How do you make sure link building won't trigger a Google penalty?

Every site has to pass a quality check before we pitch it. We look at the donor's relevance to your industry, the trend of its Domain Rating (DR) and organic traffic, and link-farm signals. We also drop any site that links out to more than 100,000 domains while getting under 10,000 organic visits a month. We disavow spam already pointing at you, keep anchors varied, and send you the shortlist to approve.

Do you guarantee a number of backlinks?

No. The retainer covers the strategy, the article reviews, and the Webflow work. Your placement budget sets how many placements make sense, and we spend it on publications your buyers read. No link plan can promise your site's domain authority score or a ranking position either, because publishers, Google, and third-party tools decide those.

How does AI search affect link building?

On the SEO + AEO retainer, we map the domains assistants like ChatGPT and Perplexity cite in your category and pitch the publications behind them. Your target page matters too. Google requires a page to be indexed and eligible for a snippet before it can appear as a supporting link in AI Overviews or AI Mode. Whether an answer quotes you is up to the model.

Home

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SEO Services

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Link Building

Link Building for Webflow, Pointed at the Pages That Sell

Q: Can I review the sites and articles before a link goes live?

Yes for the sites. You approve the publication shortlist, and the placement budget is approved case by case. We write the guidelines for each outreach article. Our SEO specialists or the publication's editors write it for its readers, and we review the copy before it goes out. Some clients also approve each article before it's published. We agree that step client by client.

The last vendor's links went to your homepage, and your pricing page still has none. We first get the page each link points at ready in your Webflow build. Then we place links on publications your buyers already read.

Talk to our team

See SEO results

Trusted by 50+ B2B marketing teams across 25+ countries

450+

CMS items migrated from WordPress to Webflow

see case study

+94%

Event registrations after the conference site redesign.

see case study

$50M+

Revenue tier of clients they attract.

see case study

2 weeks

PDF of ideas to live sales tool.

see case study

+20%

Organic traffic growth after migration.

see case study

EU-wide

Lead generation reach after B2B website launch.

see case study

+300%

Organic search traffic increase after redesign.

see case study

50%

Increase in qualified leads post-launch.

see case study

2x

Organic traffic increase after redesign.

see case study

4 weeks

Full website developed and launched twice over.

see case study

2x

ICP conversion increased.

see case study

5 weeks

Full website with SEO strategy delivered.

see case study

2-3 month

Full redesign, migration, and SEO delivered.

see case study

35%

Lead-to-client conversion rate from website.

see case study

50+

Enterprise clients signed from the website

see case study

75+

Blog articles migrated without a single loss.

see case study

1+year

Ongoing retainer after initial launch.

see case study

100%

URL coverage across both merged domains.

see case study

450+

CMS items migrated from WordPress to Webflow

see case study

+94%

Event registrations after the conference site redesign.

see case study

$50M+

Revenue tier of clients they attract.

see case study

2 weeks

PDF of ideas to live sales tool.

see case study

+20%

Organic traffic growth after migration.

see case study

EU-wide

Lead generation reach after B2B website launch.

see case study

+300%

Organic search traffic increase after redesign.

see case study

50%

Increase in qualified leads post-launch.

see case study

2x

Organic traffic increase after redesign.

see case study

4 weeks

Full website developed and launched twice over.

see case study

2x

ICP conversion increased.

see case study

5 weeks

Full website with SEO strategy delivered.

see case study

2-3 month

Full redesign, migration, and SEO delivered.

see case study

35%

Lead-to-client conversion rate from website.

see case study

50+

Enterprise clients signed from the website

see case study

75+

Blog articles migrated without a single loss.

see case study

1+year

Ongoing retainer after initial launch.

see case study

100%

URL coverage across both merged domains.

see case study

Link Building

WHO WE ARE

Foursets is an in-house SEO and Webflow team, working with B2B companies since 2021. With link building for Webflow, we get the pages that sell ready in your build before we pitch a single site.

A strong page can lose to a weaker page that more sites link to. Bulk vendor links often land on the homepage and miss your service and pricing pages.

BD Emerson went from zero inbound to 50+ enterprise clients sourced through the website, with a 9,000%+ annualized ROI on the redesign and SEO. Your link strategy and your Webflow build stay with one in-house team.

PROBLEMS > SOLUTION

Common Problems, Uncommon Webflow Link Building Solutions

Challenge

The content is good, and it still sits on page two behind competitors that other websites link to more often.

Your Domain Rating went up, the new links point at the homepage, and demo requests stayed flat.

A past vendor filled a quota with links on spammy sites, and your backlink profile is now a risk.

Your link report lists placements from months ago, with no word on whether they're still live, indexed, or pointing at the right page.

A redesign, a merger, or a move to Webflow breaks the URLs that years of backlinks point to.

Our Solution

We run a competitor backlink gap analysis to see which domains link to them and skip you. We turn those gaps into a plan for the next three to six months.

We choose target pages by commercial value, so each link points at a service or pricing page that can turn a visit into a lead. We place links in relevant articles that already cover the topic, and internal links in your Webflow CMS carry their value on to the pages next in line.

We disavow the spam first. New sites then have to pass a quality check: the donor's relevance, its Domain Rating (DR) and traffic trends, and link-farm signals. When we picked directories for a client, 31 of 212 candidates passed.

We check every placement live and submit it for indexing. Each one then goes into your monthly report.

Our Webflow migration work starts with a redirect map, so old links keep their value. Ravetree's 78+ blog articles moved to its main domain with zero broken redirects, and Aware's organic traffic rose 32% after we merged an acquired competitor's site into it.

WEBFLOW EXPERT & PARTNER

Webflow experts, Premium Partners, and template authors, all in one team

Foursets holds three Webflow credentials: certified Webflow experts, official Webflow template authors, and a Webflow partner at the Premium tier, the highest level in Webflow's partner program outside of Enterprise. On a mission to become a Webflow Enterprise Partner.

Vetted Webflow expertise

Our builds passed Webflow's own review before it certified us. The pages your links land on get the same clean code.

Priority support

When a platform limit holds up a redirect, we can take it straight to Webflow's partner team.

Platform depth

CMS templates, 301 redirects, and structured data on the pages that receive links are daily work here, so each new link's value reaches the page you picked.

Our Services

What link building covers, from audit to live link

These parts run inside the SEO and SEO + AEO retainers.

(1/8)

Backlink Profile Audit

We identify the links you already have, the ones that carry value, and the low-quality domains to disavow.

(2/8)

Competitor Backlink Gap

Before the plan names a single target page, you see which domains link to your competitors and not to you.

(3/8)

Link Building Strategy

The plan for the next three to six months names the target pages, the publications, the topics, and the anchor mix.

(4/8)

Target Pages Ready in Webflow

Each target page gets its speed, schema, and redirect fixes first. Internal links with descriptive anchor text then pass link equity on to your service and pricing pages.

(5/8)

Publisher Outreach and Articles

We pick publications for topic and relevance. Our SEO specialists or the publication's editors write each article for its readers, and we review it.

(6/8)

Placement Verification and Reporting

We check each link live, submit it to Google for indexing, and list it in your monthly report.

(7/8)

Directory Profiles and Citations

We list your company only on directories with real traffic and a B2B audience, with the same brand name, address, and phone on every one.

(8/8)

AI-Cited Source Domains

On the SEO + AEO retainer, we also target the domains AI answers already cite in your category, picked from our AI visibility tracking.

Case Studies

Don't take our word for it, look at the results

Here's how we turned six B2B Webflow sites into search channels that bring in customers.

From zero inbound leads to 50+ enterprise clients.

BD Emerson is a cybersecurity, privacy, and compliance consulting firm. They came to us on WordPress with zero inbound leads, a failed outbound experiment, and a tight budget. We migrated the website to Webflow, ran their SEO for years, then rebranded the whole company once the results earned it. They went from referrals-only to 50+ enterprise clients sourced through the site.

Watch case study

78+ blog articles moved from a subdomain to the main domain, zero rankings lost.

Ravetree’s blog was trapped on a separate subdomain (blog.ravetree.com), unable to share authority with the main site. They needed it migrated to ravetree.com/blog with every redirect mapped and every article preserved. The blog was their inbound channel. Losing rankings during the migration would have killed it. We moved 78+ articles, redesigned the blog from scratch, and resolved every redirect despite GoDaddy locking us out repeatedly.

Watch case study

A UI-kit marketplace migrated off Tilda and rebuilt for SEO and conversion.

Setproduct is a marketplace selling UI kits and templates to designers and developers. Their growth was capped by Tilda: SEO indexing issues, weak product-page conversion, and a publishing flow that took days per release. We migrated them to Webflow, fixed the SEO foundation, and rebuilt the marketplace for conversion.

Watch case study

From 3 MQLs a month to 150, and 500% organic traffic growth.

Penti sells AI-powered pentesting to SaaS companies that need to clear enterprise security reviews fast. They came to us for a new Webflow site, and we found more underneath it: a brand that couldn't decide what it was, and a security architecture blocking their own analytics and SEO. We rebranded them, redesigned the site, and migrated off WordPress in under four weeks. Then we spent 18 months building the SEO engine that took them from 3 MQLs a month to 150.

Watch case study

Two-year retainer until they got acquired by the biggest competitor

Aware was a LinkedIn management tool that came to us after acquiring a competitor, Inlytics, with two websites that needed to become one. The merger sprint kicked off what became a two-year monthly retainer. For 24 months we ran their entire website function: design, development, SEO, and new pages every month. The partnership ended only when Taplio acquired Aware and retired the brand.

Watch case study

2 years. 3 CMOs. One Webflow partner.

CIM is an Australian B2B SaaS company building AI-powered software for high-performance commercial real estate. They came to us with an unmaintainable Webflow build after their in-house specialist left. Two years later, we've shipped through three CMO transitions, doubled their mobile PageSpeed, and built a CMS component library that lets every new marketing leader move fast on day one. Same team. Same site. Same partner.

Watch case study

Explore all case studies

22

Pricing

Deep expertise with simple, transparent pricing

One-time engagement

Fixed scope, fixed price

A full SEO audit, SEO implementation, or content strategy with everything defined upfront

No surprises on the invoice

Starting from

$60/hour

Scope a one-time SEO project

Hourly packages

Prepaid hours valid for a month, quarter, or year

Use them when you need them

Starting from

$900/month

See hourly packages

Monthly retainers

A dedicated SEO team embedded in your Slack

Month-to-month, no lock-in contracts

Starting from

$3,000/month

See retainers with link building

Advantages

Why Choose Foursets as Your Webflow Link Building Partner

Your SEO retainer covers the link building work. Placements on vetted publications have their own budget, approved case by case. The team that runs your link building also builds and fixes your Webflow site.

The page is ready before we build links to it

We fix the target page, its schema, and its internal linking before the first placement goes live. Your placement budget goes to pages that are ready for it.

You'll hear it when links can wait

Links can wait if your site already has a strong backlink profile. They can also wait until your site has the high-quality content worth linking to. We then focus the retainer hours on content and technical work, and the amount of work you get stays the same.

Every placement in your report

Each link shows up in the monthly report with its live URL, the page it points to, and its indexing status.

Placements where AI answers look

SEO + AEO clients get publications chosen from the domains ChatGPT, Perplexity, Gemini, and Copilot already cite in their category. The models still decide whom they quote.

One in-house team from strategy to live fix

The SEO strategy, the article review, and the Webflow development come from full-time Foursets staff. Your Search Console and Webflow access stay inside one team.

Numbers you can check yourself

From kickoff, your team and ours share a Slack channel and a ClickUp board. Our reports use your own Search Console data, so you can check the traffic and ranking numbers there yourself.

See which of your links reach the pages that sell

Send us your domain. Our SEO specialists check your backlink profile for free and show which links reach the pages that sell, which ones to disavow, and where competitors have links you don't.

Get a free backlink audit

PROCESS

From the first call to the first verified link

Days run from the discovery call. Link work starts only once the pages it points to are ready.

DAY 1

Discovery call with Nick

You talk to Nick, our founder, about your goals, the links you already have, and what earlier vendors tried.

DAY 3

SEO strategy proposal

You get the scope and a fixed quote in writing. The proposal also says whether link building belongs in the first months at all.

DAY 5

Kickoff and onboarding

You join our shared Slack channel and ClickUp board. We confirm access to Google Search Console, Analytics, and your Webflow site.

DAY 8

Technical audit and backlink review

We run the technical SEO audit and the backlink profile review side by side, then start the competitor gap analysis.

DAY 15

Content briefs and link building strategy

You get the content briefs. We set the link building strategy, with target pages, topics, and the publications worth approaching.

DAY 30

First content live, target pages fixed

The first content goes live, and the first batch of audit fixes ships on the target pages. It covers meta titles and headings, then speed, schema, and internal linking. You receive the publication shortlist to approve.

DAY 45

Link building begins

Outreach starts on the approved publications. We review every article before it goes out.

DAY 60

First placements reported

The first live links get verified, submitted for indexing, and listed in your monthly report. Treat this as a measurement point, since rankings take longer to move.

DAY 180+

Reviews every quarter

Every quarter, we revise the plan against what the links changed on the target pages. The same team stays in your Slack channel throughout.

INDUSTRIES

What your buyers read, by company size and industry

The publications worth a link change from one industry to the next. The targets on your Webflow site stay the same. They are your service, pricing, and comparison pages.

By company size:

Startups

A young domain gets its first links from directories and the few publications its early buyers read.

Scaleups

Each new product or segment gets its own pages, and each of them needs links of its own.

Enterprise

We audit and clean a large existing profile before we add anything new to it.

By industry:

Agencies

Marketing trade media and platform partner directories are where prospects check an agency's name.

Conferences

Event listings and association sites reach attendees while they plan their calendar for the year ahead.

Construction

Contractors and project owners who choose software like yours read construction technology publications.

Cybersecurity

Security trade media and B2B directories are where buyers vet a vendor before procurement.

E-Commerce

Retail and supply chain publications reach buyers who compare vendors before a platform switch.

Education

Administrators who shortlist tools read EdTech publications and follow education associations.

Fintech

Finance trade media quote named, credible sources, so a fintech pitch needs one.

Healthcare

Clinical and IT leads who vet vendors read Health IT publications.

SaaS

Software review sites, integration directories, and niche blogs reach users who already compare tools.

Tech Companies

Technical buyers read developer publications, and their editors want to know how your product works.

Venture Capital

Startup and finance media reach the founders and LPs a fund wants to meet.

AWARDS

We don't have a trophy shelf (remote company). But if we did, it'd look like this

Clutch Top Web Agency
in Poland

HubSpot Solutions
Provider

Semrush Certified
Expert

CSS Design Awards Honorable Mention x2

Webflow Premium
Partner

Awwwards Honorable Mention x2

Get your brand onto the sites your buyers read

Nick Rybak

Founder & CEO

A weaker competitor can still rank higher than you in search results when more of those sites link to it. The same gap shows up in AI answers. Tell us your domain and the two competitors you watch most. We'll show you where links would help first and what your Webflow pages need.

Plan my link building

Nick Rybak

Founder & CEO

Testimonials

The nice things partners say about us

These quotes come from founders and marketing leaders who worked with our SEO and Webflow team.

50+

Enterprise clients signed from the website

"They have truly transformed our marketing landscape."

Drew Danner

Managing Director, BD EMERSON

Explore case study

+300%

Organic search traffic increase after redesign.

“Working with Foursets was a transformative experience for Setproduct."

Roman Kamushken

Founder, Setproduct

Explore case study

2x

ICP conversion increased.

"We are very happy with their service."

Kateryna Dmytriyeva

Growth Manager, CIM

Explore case study

35%

Lead-to-client conversion rate from website.

"They had a strong knowledge of all aspects and provided a great thought partner to execute the goals."

Jeff Reed

Founder & CEO, Momentum Studios

Explore case study

50%

Increase in qualified leads post-launch.

“Their white-glove service is impressive.”

Orit Benzaquen

CEO, Penti

Explore case study

4.9 stars, 30 reviews

Webflow Premium
Partner & Expert

The Stats

Our SEO work, in numbers

Company-wide figures from the SEO programs we run on Webflow websites.

+1,435%

Average organic traffic growth for our clients in Year 1 of SEO promotion.

100%

Of our client website URLs have zero Core Web Vitals issues. Every Webflow site we launch passes Google's performance bar.

100+

Technical SEO audits and implementations performed since 2021. Full-stack: crawlability, site speed, schema markup, internal linking, and on-page optimization.

96.8%

On-time delivery rate across every SEO engagement we've shipped since 2021.

Zero

Outside contractors with access to your codebase or your data.

48 hours

Average turnaround from SEO audit finding to live fix. Design, development, and SEO share the same team.

OTHER SERVICES

Other Services

Migration to Webflow

Webflow Development

Webflow Maintenance

Webflow Integrations

Web Design

Does a Webflow site need a different link building strategy?

The pitch, the article, and the placement work the same way on any platform. Webflow changes the landing side, and we work on that side directly in your build. Before the first link goes live, we fix the target page's CMS template, internal linking, and 301 redirects. We also fix its speed and the schema that helps search engines understand the page. That work decides how much of a new link's value reaches the pages that sell.