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Free Resources for B2B Marketing Teams

Practical guides, calculators, checklists, and swipe files for B2B SaaS marketing teams. All built by the team running real client engagements every day. New resources every other month.

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FEATURED RESOURCE

The Website CMS Migration ROI Calculation Guide

The full playbook for building a CFO-ready business case for your next website CMS migration. Every cost item, every post-migration benefit formula, a worked example showing 1,167% ROI, and a Google Sheets template to plug your own numbers into. Built for marketers who keep hearing “we’ll think about it” from leadership.

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Free tools and guides
for B2B marketing teams

The Website Migration ROI Calculator
A live spreadsheet that calculates your migration ROI in 5 minutes. Plug in traffic, conversion rate, AOV, and maintenance costs. Walk away with a 16-month financial model and a payback period your CFO can verify line by line.
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The 2026 AI SEO Checklist
81 tasks across 10 categories that make your B2B website visible in AI search and traditional search at the same time. Tagged by priority and frequency, with “how to implement” notes on every line.
Download the checklist
800+ Free Figma Landing Page Screenshots
A curated swipe file of 800+ B2B landing pages from real SaaS companies, tech products, and mobile apps. Inspiration for copy, design styles, sections, and converting elements. Folder of high-res images plus a Figma file you can scroll through.
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Sharing an expertise along the way

B2B Marketing Flywheel Podcast
Nick Rybak sits down with clients and B2B marketing experts to break down what actually works. Real stories, real numbers, real tactics. New episodes every two weeks.
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Design, Webflow, and SEO Blog
Practical writing on web design, Webflow development, and SEO for B2B marketing teams. Written by the people who build and rank websites every day.
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