How do you redesign a website without losing SEO?

Measure before you design. We capture positions, traffic, and conversions for every URL first, then design against that list. Current URLs keep their addresses or get a mapped redirect. Key pages keep their headings, copy depth, and internal links through the template change. Setproduct carried roughly 300 pages through the rebuild, pruning some along the way. After launch, organic search traffic grew 300%.

Does a website redesign affect SEO?

Yes. A redesign changes URLs, headings, internal links, and page speed, and search engines respond to all four. You control which direction they move. With a ranking baseline, a redirect map, and content parity where traffic comes from, rankings hold through the relaunch. Skip those three and a relaunch can wipe out years of rankings.

How long does a website redesign take?

It depends on page count and the CMS. Element451's conference site launched in under four weeks, Social Motion's in six, and SDI Presence, with 250+ pages and 450+ CMS items, took six months. Once the scope is known, the date goes into the proposal.

When is it time to redesign your website?

Usually after an event. A rebrand, a funding round, a pivot, or a merger changes what the site has to say. A new marketing leader, or a product that has outgrown the site, does the same. If your sales team apologizes for the website on calls, the site is already costing you deals.

How often should you redesign your website?

There is no fixed cycle. The timing of a full redesign usually follows a change in the brand or the positioning. Between redesigns, continuous improvement works better: new landing pages, CRO tests, content updates, and performance work on a retainer. Teams that keep improving the existing website rarely need an emergency rebuild, and the redesign they eventually run is smaller.

Can we redesign just the homepage and a few top pages first?

Yes, and it is often the smarter call. Phased redesign is an option on our services list. We ship the homepage and your highest-value pages first on the new design system, then roll the rest out in stages. Each stage lands as a live Webflow site your marketing team can edit on its own, with the Figma files handed over alongside it. You see real data before the full rollout.

What is the difference between a website refresh and a full redesign?

A refresh updates the website design layer: colors, typography, imagery, and a handful of top pages, on the existing structure. A full redesign rebuilds the information architecture, the messaging, the CMS, and the templates underneath. Refresh when the structure works and the brand moved. Redesign when the business has changed and the site's structure no longer fits it. Changing platforms as well is a third scope, covered by our Webflow migration services.

Home

/

Design

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Website Redesign Services

Website Redesign Services for B2B Companies That Outgrew Their Site

Your brand, pricing, and product have all moved since launch. The website is still describing the company you were two years ago. Foursets runs professional website redesign services for B2B teams after a rebrand, a raise, or a pivot, and ships the new site without costing you the rankings, the leads, or the quarter.

Scope my redesign

See our work

Trusted by 50+ B2B marketing teams across 25+ countries.

450+

CMS items migrated from WordPress to Webflow

see case study

+94%

Event registrations after the conference site redesign.

see case study

$50M+

Revenue tier of clients they attract.

see case study

2 weeks

PDF of ideas to live sales tool.

see case study

+20%

Organic traffic growth after migration.

see case study

EU-wide

Lead generation reach after B2B website launch.

see case study

+300%

Organic search traffic increase after redesign.

see case study

50%

Increase in qualified leads post-launch.

see case study

2x

Organic traffic increase after redesign.

see case study

4 weeks

Full website developed and launched twice over.

see case study

2x

ICP conversion increased.

see case study

5 weeks

Full website with SEO strategy delivered.

see case study

2-3 month

Full redesign, migration, and SEO delivered.

see case study

35%

Lead-to-client conversion rate from website.

see case study

50+

Enterprise clients signed from the website

see case study

75+

Blog articles migrated without a single loss.

see case study

1+year

Ongoing retainer after initial launch.

see case study

100%

URL coverage across both merged domains.

see case study

450+

CMS items migrated from WordPress to Webflow

see case study

+94%

Event registrations after the conference site redesign.

see case study

$50M+

Revenue tier of clients they attract.

see case study

2 weeks

PDF of ideas to live sales tool.

see case study

+20%

Organic traffic growth after migration.

see case study

EU-wide

Lead generation reach after B2B website launch.

see case study

+300%

Organic search traffic increase after redesign.

see case study

50%

Increase in qualified leads post-launch.

see case study

2x

Organic traffic increase after redesign.

see case study

4 weeks

Full website developed and launched twice over.

see case study

2x

ICP conversion increased.

see case study

5 weeks

Full website with SEO strategy delivered.

see case study

2-3 month

Full redesign, migration, and SEO delivered.

see case study

35%

Lead-to-client conversion rate from website.

see case study

50+

Enterprise clients signed from the website

see case study

75+

Blog articles migrated without a single loss.

see case study

1+year

Ongoing retainer after initial launch.

see case study

100%

URL coverage across both merged domains.

see case study

Website Redesign

PROBLEMS > SOLUTION

Common Problems, Uncommon Website Redesign Solutions

Most teams decide to redesign a website long after the site stopped matching the company. We start from the evidence of what broke.

Challenge

The site was built for an earlier product, an earlier price point, and an earlier brand. Sales apologizes for it on discovery calls.

Your team can't say which pages convert, so the redesign brief turns into a list of opinions.

The last relaunch cost rankings and form fills, and your team does not want to own that twice.

The scope keeps growing, three months turns into nine, and the launch date slides past the campaign it was meant to support.

The new site goes live and then freezes, because changing a headline still needs a developer.

Our Solution

Discovery runs before design. We map your ideal customer profile (ICP), your positioning, and your competitors first, so the new site sells the product you have now.

The audit comes first. We pull the ranking baseline, Core Web Vitals, and page-level behavior before anyone opens Figma, and the brief is built from those numbers.

Every current URL keeps its address or gets a mapped redirect. The pages that earn traffic get page-by-page content parity before launch.

The scope and the launch date go into the proposal, and we have a 96.8% on-time delivery rate since 2021.

We hand over a Webflow CMS your marketing team runs alone, with templates for new pages and case studies.

WEBFLOW EXPERT & PARTNER

Webflow experts, Premium Partners, and template authors, all in one team.

Foursets holds three Webflow credentials: certified Webflow experts since 2019, official Webflow template authors, and a Webflow partner at the Premium tier, the highest level in Webflow's partner program outside of Enterprise. On a mission to become a Webflow Enterprise Partner.

Vetted expertise

Webflow reviewed our work independently and certified it meets their standards, which is a shorter conversation than asking you to trust a portfolio.

Priority support

Premium Partners get direct access to Webflow's partner team for complex technical challenges, and that access is part of our Webflow website redesign services.

Platform depth

Our Webflow website redesign specialists work across CMS architecture, Webflow Enterprise, and Editor workflows, so the site your team inherits scales past the launch week.

Our Services

Professional Website Redesign Services Built for B2B Teams

Twelve services, all delivered by the same senior team.

(1/12)

Redesign Audit

User experience, content, Core Web Vitals, and a full ranking baseline, captured before anything is designed.

(2/12)

Redesign Strategy & Discovery

Workshops on ICP, positioning, and competitors, so the redesign strategy maps to your business goals.

(3/12)

Information Architecture & Content Mapping

Every existing page inventoried, mapped, and given a home in the new structure. No page disappears by accident.

(4/12)

Messaging & Website Copywriting

New positioning and content creation for your highest-value pages, written for the product you sell today.

(5/12)

UI Design & Design System

Website design delivered as high-fidelity screens, plus a component library your team reuses for every landing page after launch.

(6/12)

Webflow Redesign Services

Web development in Webflow, built from the approved designs exactly to spec, with a CMS your marketing team can run without us.

(7/12)

SEO-Safe Redesign

Redirect mapping and page-by-page parity on key pages, so your existing rankings survive the relaunch.

(8/12)

CMS Restructure

Collections, fields, and templates rebuilt so publishing a new page takes minutes and needs no developer.

(9/12)

Conversion-Focused Redesign (CRO)

User journeys rebuilt around the actions that bring in leads, and set up for A/B testing.

(10/12)

Rebranding & Redesign

Brand identity and the new site in one engagement. If you are comparing Webflow rebranding and redesign companies, this means one brief, one timeline, and one team from logo to launch.

(11/12)

Phased Redesign

Homepage and top revenue pages first, the rest in stages, so the business keeps selling while the redesign runs.

(12/12)

Post-Launch Optimization

After launch, the same team can stay on a retainer and run optimization cycles on real traffic data.

Case Studies

Don't take our word for it, look at the results.

Six B2B redesigns and what changed after each relaunch.

From 3 MQLs a month to 150, and 500% organic traffic growth.

Penti sells AI-powered pentesting to SaaS companies that need to clear enterprise security reviews fast. They came to us for a new Webflow site, and we found more underneath it: a brand that couldn't decide what it was, and a security architecture blocking their own analytics and SEO. We rebranded them, redesigned the site, and migrated off WordPress in under four weeks. Then we spent 18 months building the SEO engine that took them from 3 MQLs a month to 150.

Watch case study

From zero inbound leads to 62 MQLs in 14 months.

CyberCrest is a cybersecurity and compliance firm whose website was a digital dead end. Outdated design, zero inbound leads, and a structure that buried whatever traffic showed up. We rebuilt the site on Webflow in 2 months, then ran SEO and content for the 14 months that followed. The result: 62 MQLs, 14.3x visibility growth, and 100+ keywords ranking in Google’s top 10.

Watch case study

Three conference websites in two years, and event registrations up 94%.

Element451 is an AI-powered enrollment platform for higher education. Their annual Engage conference brings 1,000+ attendees from institutions around the world, and the website has to be ready before the doors open. We started by patching the existing site in 2025, came back to rebuild it from the ground up in under a month, then redesigned it completely in 2026 on their updated brand identity. Registrations went from 518 to 1,006.

Watch case study

A UI-kit marketplace migrated off Tilda and rebuilt for SEO and conversion.

Setproduct is a marketplace selling UI kits and templates to designers and developers. Their growth was capped by Tilda: SEO indexing issues, weak product-page conversion, and a publishing flow that took days per release. We migrated them to Webflow, fixed the SEO foundation, and rebuilt the marketplace for conversion.

Watch case study

Video production company migrated off Wix to fix the SEO ceiling and showcase their Amazon partnership.

Social Motion is a video production company and Amazon partner creating full-funnel video marketing for major US brands. Their Wix site couldn’t communicate any of their differentiators, and the platform was blocking SEO indexing so paid SEO investment was returning nothing. We migrated them to Webflow, fixed the SEO foundation, and built a site that finally showed who they were.

Watch case study

An enterprise IT firm dragged off 8-year-old WordPress, with 450+ CMS items moved by hand.

SDI Presence runs turnkey IT for enterprise clients and U.S. government agencies. Think the California Highway Patrol and the Chicago Bears. Their website did not reflect that. It was an 8-year-old WordPress build with 250+ pages, 450+ CMS items in inconsistent formats, and a plugin update roulette that broke something every time. We rebuilt the whole thing on Webflow in six months, then handed their marketing team the blueprints.

Watch case study

Explore all case studies

22

Pricing

Deep expertise with simple, transparent pricing.

One-time engagement

Fixed scope, fixed price

A full website redesign, migration, or SEO audit with everything defined upfront

No surprises on the invoice

Starting from

$60/hour

Discuss my redesign

Hourly packages

Prepaid hours valid for a month, quarter, or year

Use them when you need them

Starting from

$900/month

Browse packages

Monthly retainers

A dedicated design and development, or SEO team embedded in your Slack

Month-to-month, no lock-in contracts

Starting from

$3,000/month

See retainers

webflow integrations

Your existing stack stays intact

Webflow doesn't replace your tools. It connects to them. We wire every new site to the platforms your team already runs, so your data flows cleanly from day one and nothing breaks at launch.

Advantages

Why Choose Foursets as Your Website Redesign Agency

We replaced the standard agency "trust me, bro" model with radical transparency and zero hidden risks.

SEO sits in the room during design

Web design, development, and SEO are three in-house departments here. The people moving your pages are the people who own your rankings, and they own them from the audit onward.

Staged launches that keep the business selling

Homepage and top pages can ship first, with the rest following in stages. Your sales team has a working site through the whole redesign.

You get a live site, and the Figma files too

The deliverable is a Webflow build your marketing team edits alone, handed over with the Figma files, an editor guide, and a training session.

96.8% on-time delivery since 2021

Five years of shipping, two missed deadlines. We are still annoyed about both. A date in the scope is a date you can put in a campaign calendar.

Zero outsourcing, zero turnover

The senior team on your kickoff call is the team at launch. Your positioning, technical decisions, and brand rules stay with the same people.

Radical transparency

Staging links, Figma comments, Slack updates, and a ClickUp board from day one. You watch the redesign happen in real time.

Find out what to keep before you redesign

Nick Rybak

Founder & CEO

Send us your current site. We'll show which pages bring traffic and leads and what the redesign should carry over, then send a proposal with the scope and a launch date.

Get a free website audit

Nick Rybak

Founder & CEO

PROCESS

From the first call to a relaunch that holds its rankings

Every milestone is visible in Slack and ClickUp. The days below are one example schedule. Your proposal sets the dates for your site.

DAY 1

Discovery call with Nick

You speak directly with Nick, the founder. A 30-minute video call about the current site, the event that triggered the redesign, and what the relaunch has to achieve.

DAY 3

Redesign audit and scope

We audit user experience, content, mobile usability, and the search data visible from outside. You receive a prioritized problem list and a scoped proposal with a launch date.

DAY 5

Kickoff and onboarding

A shared Slack channel opens. Your ClickUp board goes live. The senior team is introduced, every existing page, asset, and analytics account is collected, and we capture the full ranking baseline.

DAY 8

Strategy and information architecture

Positioning, messaging hierarchy, and page structure get agreed before design opens. Every existing page is inventoried and mapped to a new home in the IA.

DAY 24

Design execution

Full-color screens with states, variants, and responsive breakpoints, presented for approval before a single component gets built. You see staged progress in Figma throughout.

DAY 32

Build and SEO parity check

Approved designs go into Webflow. Priority pages get checked page by page for content parity, and the redirect map is signed off before launch.

DAY 37

Launch

Cross-browser QA, PageSpeed checks, and responsive testing, then the rollout, in stages when the scope calls for it.

Post-launch optimization

After launch, the same team can stay on a retainer. It watches how real traffic behaves on the new pages and runs optimization cycles on what the data shows.

INDUSTRIES

B2B companies we know inside out

We've built and grown websites for B2B teams at every stage and across every vertical. Real projects, real clients, real outcomes.

By company size:

Startups

First websites and full rebuilds for founders who need to look credible before the revenue proves it.

Scaleups

Companies past product-market fit that need their website to keep pace with an accelerating GTM.

Enterprise

Large organizations where a corporate website redesign means security requirements, approval workflows, and multiple stakeholders. SSO, audit logs, and IT sign-off, without slowing marketing down.

By industry:

Agencies

Marketing, creative, and consulting firms that need a website as sharp as the work they sell.

Conferences

Event websites with speaker listings, agenda systems, and third-party registration tools, built to launch before the deadline.

Construction

Tech companies selling software, platforms, and services to the construction industry.

Cybersecurity

From compliance platforms to pentest-as-a-service, cybersecurity clients need credibility before the demo.

E-Commerce

An ecommerce website redesign for B2B platforms and industrial suppliers that need enterprise-grade portals.

Education

EdTech platforms and institutions that need flexible CMS, event systems, and fast content publishing.

Fintech

Regulated industries where trust signals win deals before demos happen.

Healthcare

HIPAA-aware builds for health tech companies that convert enterprise buyers as well as patients.

SaaS

A SaaS website redesign for teams that move fast and need a CMS they can own without a developer on call.

Tech Companies

Technical teams that need a website matching the sophistication of their product, not a generic SaaS template.

Venture Capital

Portfolio and fund websites that project authority to LPs, founders, and the press.

AWARDS

We don't have a trophy shelf (remote company). But if we did, it'd look like this.

Clutch Top Web Agency
in Poland

HubSpot Solutions
Provider

Semrush Certified
Expert

CSS Design Awards Honorable Mention x2

Webflow Premium
Partner

Awwwards Honorable Mention x2

compare

Foursets vs. the alternatives

Not all website redesign services are built the same. Here's how the choices stack up.

In-House Team

Traditional Agency

Freelancers

Onboarding

48 hours

2-3 months per hire

Weeks

Unpredictable

Management complexity

One PM, zero overhead

Daily management required

Slow account manager layer

You manage each one

Pricing

From $60/hour or $3,000/month

Salary + benefits + tools

Often $10k+/month

Unpredictable

Senior guarantee

Always

Depends on hiring

Junior handoffs common

Hit or miss

Zero outsourcing

Yes

Often subcontracts

Design + Dev + SEO

All three, in-house

Rarely all three

Turnaround speed

48-hour velocity

Sprint backlog

Weeks per cycle

Unpredictable

Contract flexibility

Month-to-month

Full-time headcount

6-12 month lock-in

Per project

Knowledge retention

Zero turnover

Risk of churn

PM rotations

Resets each time

Webflow partner status

Premium Partner

No

Unlikely

Redesign risk

Staged, redirect-mapped

No SEO owner

SEO bolted on after

Rankings at risk

Relaunch a site that matches the company you are now

Tell us what changed: the brand, the product, or the pitch. We'll come back with a scope, a launch date, and a plan to carry your rankings into the new site.

Plan my redesign

Testimonials

The nice things partners say about us

Burned CMOs and founders usually come to us highly skeptical and traumatized by past agencies or freelancers. Here's what happens after they experience actual predictability.

50+

Enterprise clients signed from the website

"They have truly transformed our marketing landscape."

Drew Danner

Managing Director, BD EMERSON

Explore case study

+300%

Organic search traffic increase after redesign.

“Working with Foursets was a transformative experience for Setproduct."

Roman Kamushken

Founder, Setproduct

Explore case study

2x

ICP conversion increased.

"We are very happy with their service."

Kateryna Dmytriyeva

Growth Manager, CIM

Explore case study

35%

Lead-to-client conversion rate from website.

"They had a strong knowledge of all aspects and provided a great thought partner to execute the goals."

Jeff Reed

Founder & CEO, Momentum Studios

Explore case study

50%

Increase in qualified leads post-launch.

“Their white-glove service is impressive.”

Orit Benzaquen

CEO, Penti

Explore case study

4.9 stars, 30 reviews

Webflow Premium
Partner & Expert

OTHER SERVICES

More from the design team

Custom Animations

see service

Custom Design and Development

Branding Services

Illustrations

Lottie Animations

Brand Identity

Responsive Design Services

see service

UI/UX Design Services

see service

The Stats

Proof over promises

The numbers behind every redesign we take on.

96.8%

On-time delivery rate since 2021. (We missed two deadlines. Still mad about it.)

Zero

Outsourced freelancers. Every designer and developer on your redesign is a full-time Foursets employee.

Zero

Team turnover. The team that starts your redesign is the team that finishes it.

100+

Clients served across 25+ countries since 2021.

48 hours

Average turnaround from request to a live URL for retainer clients.

13

Industries served, with cybersecurity, fintech, and education among them.

How much does it cost to redesign a website?

A redesign with us starts from $15,000. That is a floor, and real scope routinely lands above it. How much does a website redesign cost for your site? Page count, CMS complexity, and how much copy gets rewritten move the number up from the floor. Three models cover the work: $60/hour for one-time work, $900/month for prepaid hourly packages, and $3,000/month retainers when work continues after launch.