Why is branding important for a business?

A buyer decides in seconds whether your company looks credible. After a raise, a repositioning, or a pivot, a website that contradicts the pitch costs you credibility with investors and enterprise buyers. A strong brand, applied the same way on your site and your LinkedIn page, shows them the company your sales team describes on the call.

What does rebranding mean in business?

Rebranding is a change in how a company presents itself after the business has moved on, with a new position, audience, or product. A refresh updates parts of the current identity. A full rebrand starts again from discovery, with market research on your competitors and category, and ends with a new logo, system, and guidelines. Our rebranding services cover both and carry the result into your website.

A rebrand can put at risk what already works on your website. When we rebranded BD Emerson, we kept the sitemap exactly as it was, because it was already converting, and changed the visual side of the site. If your rebrand comes with a relaunch that moves URLs and needs redirects, our website redesign services cover that project.

How do you choose a branding partner?

Start with who builds your website once the brand is approved. A handover between a branding agency and a separate web team is where a brand can get reinterpreted. Then ask whether the people who present the concepts also design them, and whether prices are public before the first call. At Foursets, our in-house design team creates the identity, and our in-house development team builds the Webflow site from it. Our starting prices are published.

How much does branding cost?

Our brand identity projects start from $7,000, with a timeline of 3 to 5 weeks, as our pricing page shows. The final price comes from scoping the work against our $60/hour rate. When the website is part of the project, we price it separately by its scope. For Penti, brand identity, website design, and the migration to Webflow took under 4 weeks.

What is the ROI of rebranding?

None of our case studies isolates a return on the rebrand alone, because in each of them the rebrand shipped together with a new website. Where an SEO program ran alongside or after the launch, the big lead numbers came from that SEO work. Two measures fit a rebrand project. One is the time from kickoff to an approved direction. The other is how many visitors become leads on the new site against the old one.

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Branding Services

Business Branding Services That Keep Every Page on One Brand

Foursets designs your new brand identity and then builds your Webflow site and your LinkedIn graphics from it. Your marketing team gets a site it can keep publishing in, with the brand built into each component.

Get my proposal

See our work

Trusted by 50+ B2B marketing teams across 25+ countries.

450+

CMS items migrated from WordPress to Webflow

see case study

+94%

Event registrations after the conference site redesign.

see case study

$50M+

Revenue tier of clients they attract.

see case study

2 weeks

PDF of ideas to live sales tool.

see case study

+20%

Organic traffic growth after migration.

see case study

EU-wide

Lead generation reach after B2B website launch.

see case study

+300%

Organic search traffic increase after redesign.

see case study

50%

Increase in qualified leads post-launch.

see case study

2x

Organic traffic increase after redesign.

see case study

4 weeks

Full website developed and launched twice over.

see case study

2x

ICP conversion increased.

see case study

5 weeks

Full website with SEO strategy delivered.

see case study

2-3 month

Full redesign, migration, and SEO delivered.

see case study

35%

Lead-to-client conversion rate from website.

see case study

50+

Enterprise clients signed from the website

see case study

75+

Blog articles migrated without a single loss.

see case study

1+year

Ongoing retainer after initial launch.

see case study

100%

URL coverage across both merged domains.

see case study

450+

CMS items migrated from WordPress to Webflow

see case study

+94%

Event registrations after the conference site redesign.

see case study

$50M+

Revenue tier of clients they attract.

see case study

2 weeks

PDF of ideas to live sales tool.

see case study

+20%

Organic traffic growth after migration.

see case study

EU-wide

Lead generation reach after B2B website launch.

see case study

+300%

Organic search traffic increase after redesign.

see case study

50%

Increase in qualified leads post-launch.

see case study

2x

Organic traffic increase after redesign.

see case study

4 weeks

Full website developed and launched twice over.

see case study

2x

ICP conversion increased.

see case study

5 weeks

Full website with SEO strategy delivered.

see case study

2-3 month

Full redesign, migration, and SEO delivered.

see case study

35%

Lead-to-client conversion rate from website.

see case study

50+

Enterprise clients signed from the website

see case study

75+

Blog articles migrated without a single loss.

see case study

1+year

Ongoing retainer after initial launch.

see case study

100%

URL coverage across both merged domains.

see case study

Branding Services

WHO WE ARE

Foursets, founded in 2021, is one in-house team for brand design, Webflow development, and SEO. We design your identity and carry it into the site design, the Webflow components, and your LinkedIn covers in one engagement.

BD Emerson, a cybersecurity and compliance consulting firm, had no inbound leads when we started. Over a three-year partnership we ran its migration, SEO, and brand. In that time the company sourced 50+ enterprise clients through its website. Two years in, we rebranded BD Emerson in about two months, with a new identity and new positioning, and then rebuilt the site's design on the new brand.

PROBLEMS > SOLUTION

Common Problems, Uncommon Branding Solutions

Challenge

After a funding round your company has changed, yet your site, LinkedIn page, and web graphics still show the old look next to early pieces of a new visual identity.

Each new landing page or web graphic waits in a designer's queue, so your internal teams publish late or improvise the brand.

Your brand agency passed the files to a separate web team, and the site came back as that team's reading of your brand.

Your website design started before anyone settled the brand direction, and the pages had to be redone once it changed.

Months after the rebrand, pages made fast in AI tools or by different hands drift apart in spacing and tone, and the site stops looking like one company.

Our Solution

We design the new identity, apply it to the sample surfaces agreed at the start, and deliver the graphics for your site and your LinkedIn covers with it.

We build your site as a component-based system with CMS templates and hand it over with an editor guide and a training session.

We create your identity and build your Webflow site as one team, so the site follows the brand decisions as you approved them.

Website design starts after you approve the brand direction. Brand and site discovery can share sessions, since both need your stakeholders' view of your target audience.

We build the brand into the Webflow components your team assembles pages from. On a retainer, we keep the design system current, and a designer checks new builds against the approved design.

WEBFLOW EXPERT & PARTNER

Webflow experts, Premium Partners, and template authors, all in one shop

Webflow certified Foursets as experts in 2019 and lists us as an official template author. Since November 2022 we have been a partner at the Premium tier, the highest level in Webflow's partner program outside of Enterprise. On a mission to become a Webflow Enterprise Partner.

Certified work

Webflow independently reviewed our work before granting the certification.

Priority support

The Premium tier gives us direct access to Webflow's partner team when your site runs into a question only the platform can answer.

CMS built with the brand

We model your CMS collections in Webflow and design their graphics, such as blog and case study visuals, from the new identity.

Our Services

Company Branding Services That Reach Your Website and LinkedIn

One discovery gives us the positioning inputs, and you then approve one brand direction. After that approval, we base each piece of work on that direction, from the logo files to the pages your team publishes.

(1/6)

One discovery for the brand and the site

Brand discovery can share its workshops and stakeholders with the planning for your site. Our brand strategy services set your ideal customer profile (ICP) and positioning for the design, and in the same sessions we can plan the site architecture.

(2/6)

Brand identity and guidelines

Our identity design turns the approved direction into a full system, from logo design and lockups to color palettes, typography, iconography, and patterns. You receive the brand guidelines as a brand book, with every source and export file.

(3/6)

Website design from the approved direction

Our designers draw wireframes and the UI for each page type once you approve the brand direction. The page layouts use the new colors, type, and logo lockups.

(4/6)

Webflow build on a component system

Our Webflow developers build the approved design as reusable components and model CMS collections for your content. Your marketing team assembles new pages from the blocks used on the launch site.

(5/6)

Graphics for the site and LinkedIn

We design the graphic assets for your website, the illustrations and icons your pages use, and the covers for your LinkedIn page. Your LinkedIn page and your site then share one visual system.

(6/6)

A handoff your team runs

At launch your team gets an editor guide and a training session. Throughout the project we keep a map of the custom code on your site, and on request we prepare a version of it for your team. Your marketers publish new pages on brand without waiting for a designer.

Case Studies

The results speak for themselves

In each of these six B2B projects, we designed or refreshed the client's brand identity and built the website in the same engagement. Each case page shows where the corporate branding work sat in the full engagement.

From zero inbound leads to 50+ enterprise clients.

BD Emerson is a cybersecurity, privacy, and compliance consulting firm. They came to us on WordPress with zero inbound leads, a failed outbound experiment, and a tight budget. We migrated the website to Webflow, ran their SEO for years, then rebranded the whole company once the results earned it. They went from referrals-only to 50+ enterprise clients sourced through the site.

Watch case study

From 3 MQLs a month to 150, and 500% organic traffic growth.

Penti sells AI-powered pentesting to SaaS companies that need to clear enterprise security reviews fast. They came to us for a new Webflow site, and we found more underneath it: a brand that couldn't decide what it was, and a security architecture blocking their own analytics and SEO. We rebranded them, redesigned the site, and migrated off WordPress in under four weeks. Then we spent 18 months building the SEO engine that took them from 3 MQLs a month to 150.

Watch case study

From local-looking supplier to national B2B brand, with a Shopify portal to match.

Bay Rag has supplied wiping rags, absorbents, and PPE to Home Depot and Fortune 500 manufacturers since 1976. Their digital storefront still looked like a regional San Jose shop with an Oakland Bay Bridge logo. They came to us for a design refresh. The brand was the bottleneck, so we rebuilt the whole identity and shipped a custom B2B portal on Shopify alongside it.

Watch case study

Built the brand from scratch. 35% of website leads convert into clients.

Momentum Studios is a strategy consultancy serving startups, top-tier companies, and social impact organizations. They came to us with sharp consulting work and no visible identity to wrap it in. We built the brand, the website, and the sales collateral. The CEO says about one in three website leads now convert into clients.

Watch case study

B2C beach-towel brand pivoted to B2B corporate gifting across the EU.

LulleVibes was selling beach towels direct to consumers when they spotted a bigger opportunity: eco-friendly corporate gifts for EU enterprises. The pivot needed everything new. A new brand, a new platform, a new website built for B2B procurement teams. We rebuilt the brand and shipped a Webflow site to lead the pivot.

Watch case study

From zero inbound leads to 62 MQLs in 14 months.

CyberCrest is a cybersecurity and compliance firm whose website was a digital dead end. Outdated design, zero inbound leads, and a structure that buried whatever traffic showed up. We rebuilt the site on Webflow in 2 months, then ran SEO and content for the 14 months that followed. The result: 62 MQLs, 14.3x visibility growth, and 100+ keywords ranking in Google’s top 10.

Watch case study

Explore all case studies

22

Pricing

Deep expertise with simple, transparent pricing

One-time engagement

Fixed scope, fixed price

A full website redesign, migration, or SEO audit with everything defined upfront

The invoice matches the proposal

Starting from

$60/hour

Start my design project

Hourly packages

Prepaid hours valid for a month, quarter, or year

Use them when you need them

Starting from

$900/month

Browse design packages

Monthly retainers

A dedicated Webflow development team embedded in your Slack

Month-to-month, no lock-in contracts

Starting from

$3,000/month

See design retainers

webflow integrations

Your existing stack stays intact

Webflow doesn't replace your tools. It connects to them. We wire every new site to the platforms your team already runs, so your data flows cleanly from day one and nothing breaks at launch.

Advantages

Why Choose Foursets as Your Branding Partner

We replaced the standard agency "trust me, bro" model with radical transparency and zero hidden risks.

One team for the brand and the site

Your identity and your Webflow site come from one team working from the same files. You brief one partner, and the people who answer for the brand answer for the site too.

A designer checks the build

After the developer's own tests, a web designer checks each built page against the approved design, down to layout, spacing, colors, and animations. The project manager tests the page last.

Your brand files stay in one company

Our full-time employees make your logo files, your Figma designs, and your Webflow build. None of that work goes to an outside freelancer.

The people you meet do the work

The team you meet on the sales call is the team that designs your brand and builds your site. Your feedback on the concepts goes to the people who made them.

The same pod after launch

Your account stays with one pod of 5 to 8 people. The people who learned your brand keep working on your site.

Progress you can open and check

From kickoff you see the work in a shared Slack channel and a ClickUp board. You follow the concepts in Figma as they progress and get a staging link for each page before it goes live.

Know What Your New Brand Has to Reach, and in What Order

Nick Rybak

Founder & CEO

Tell us what changed in your company. We'll send back a rollout plan that lists what the new brand has to reach on your site and LinkedIn, and the order we would take it in.

Plan my brand rollout

Nick Rybak

Founder & CEO

PROCESS

The Branding Process, From the First Call to Brand Files on Day 28

These days are one example schedule for the brand stage, and we set the dates for the website in your proposal.

DAY 1

Discovery call with Nick

You talk with Nick, our founder, about what changed in your company and the business goals the new brand has to serve.

DAY 3

Proposal and scope

The scope, the deliverables, the timeline, and the price reach you in writing. You review them and decide before any work starts.

DAY 5

Kickoff

Your Slack channel and ClickUp board open, and you meet the team. You share your existing brand assets and any ICP or competitor material you already have.

DAY 8

Workshops and research

You bring your stakeholders to the workshops. We review your competitors and your category and set the brand positioning inputs the design will build on.

DAY 14

Moodboards and concepts

We present the visual directions as moodboards and concepts. You pick one direction, and we build the logo system from it, along with the website design when the site is in scope.

DAY 21

Design execution

The logo suite, the graphic system, and its applications take shape on the sample surfaces we agreed. You follow the progress in Figma and approve the applications with comments there.

DAY 28

Guidelines and files delivered

You get the approved guidelines and the source files. When the website is in scope, we start the Webflow build from this system.

Post-launch. The same team on your site

After launch the team stays in your Slack. You drop new pages, site graphics, and fixes into Slack or ClickUp, and we deliver them on a monthly retainer or an hourly package.

INDUSTRIES

B2B companies we know inside out

We've built and grown websites for B2B teams at every stage and across every vertical. Real projects, real clients, real outcomes.

By company size:

Startups

First websites and full rebuilds for founders who need to look credible before the revenue proves it.

Scaleups

Companies past product-market fit that need their website to keep pace with an accelerating GTM.

Enterprise

Large organizations with security requirements, approval workflows, and multiple stakeholders. SSO, audit logs, and IT sign-off, without slowing marketing down.

By industry:

Agencies

Marketing, creative, and consulting firms that need a website as sharp as the work they sell.

Conferences

Event websites with speaker listings, agenda systems, and third-party registration tools, built to launch before the deadline.

Construction

Tech companies selling software, platforms, and services to the construction industry.

Cybersecurity

From compliance platforms to pentest-as-a-service, cybersecurity clients need credibility fast. Work that signals expertise before the demo.

E-Commerce

B2B ecommerce platforms and industrial suppliers that need enterprise-grade portals on flexible platforms.

Education

EdTech platforms and institutions that need flexible CMS, event systems, and fast content publishing at scale.

Fintech

Regulated industries where trust signals win deals before demos happen.

Healthcare

HIPAA-aware builds for health tech companies that need to convert enterprise buyers.

SaaS

Growth websites for SaaS teams that move fast and need a CMS they can own without a developer on call.

Tech Companies

Technical teams that need a website matching the sophistication of their product.

AWARDS

We don't have a trophy shelf (remote company). But if we did, it'd look like this

Clutch Top Web Agency
in Poland

HubSpot Solutions
Provider

Semrush Certified
Expert

CSS Design Awards Honorable Mention x2

Webflow Premium
Partner

Awwwards Honorable Mention x2

Your New Brand Live on a Site Your Team Can Publish In

Share where your brand stands today and what the website has to do. You get a scope for the identity and the site, with the price and a schedule for the brand stage.

Scope my brand and site

Testimonials

The nice things partners say about us

Burned CMOs and founders usually come to us highly skeptical and traumatized by past agencies or freelancers. Here's what happens after they experience actual predictability.

50+

Enterprise clients signed from the website

"They have truly transformed our marketing landscape."

Drew Danner

Managing Director, BD EMERSON

Explore case study

+300%

Organic search traffic increase after redesign.

“Working with Foursets was a transformative experience for Setproduct."

Roman Kamushken

Founder, Setproduct

Explore case study

2x

ICP conversion increased.

"We are very happy with their service."

Kateryna Dmytriyeva

Growth Manager, CIM

Explore case study

35%

Lead-to-client conversion rate from website.

"They had a strong knowledge of all aspects and provided a great thought partner to execute the goals."

Jeff Reed

Founder & CEO, Momentum Studios

Explore case study

50%

Increase in qualified leads post-launch.

“Their white-glove service is impressive.”

Orit Benzaquen

CEO, Penti

Explore case study

4.9 stars, 30 reviews

Webflow Premium
Partner & Expert

OTHER SERVICES

More from the design team

Custom Animations

see service

Custom Design and Development

Illustrations

Redesign Services

Brand Identity

Lottie Animations

Responsive Design Services

see service

UI/UX Design Services

see service

The Stats

The numbers behind our team

96.8%

On-time delivery rate since 2021.

Zero

Outsourced freelancers. Every Foursets team member is a full-time employee.

5 to 8

People in each pod, and each pod keeps its own accounts.

100+

Clients served.

25+

Countries where we have served clients.

13

Industries served.

What is business branding?

Business branding is the logo, colors, type, and graphics that make a company recognizable to its buyers, and the way they are applied across the website and LinkedIn. We design the identity and apply it to your Webflow site, the platform your team publishes in. If you need the identity on its own, see our brand identity design services.