What is an SVG illustration?

An SVG illustration is a picture saved in SVG, the Scalable Vector Graphics format. The file describes the vector art as shapes, lines, and colors, so a browser can draw it at any size and keep it sharp. That makes SVG a good fit for icons and flat graphics that appear on many screen sizes.

Why choose custom vector and 3D illustrations?

Custom illustrations can picture the parts of your own product. Flat vector suits light, clear pictures across many pages. 3D suits a brand that needs depth, and a 3D page needs its weight planned. SDI Presence first leaned toward stock photography. Foursets walked the SDI team from flat vector to isometric graphics and then to a full 3D visual language, with a graphic for each service and industry. One homepage concept ran too heavy for the page, so we dropped it.

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Design

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Illustrations

Webflow Illustrations That Make a Complex Product Easy to Picture

A picture from a free library or an AI image generator could sit on any site in your market. Foursets draws Webflow illustrations from your brand, in one style for the whole site. Visitors see your own product in the pictures, drawn in your colors.

Plan my illustration set

See our work

Trusted by 50+ B2B marketing teams across 25+ countries.

450+

CMS items migrated from WordPress to Webflow

see case study

+94%

Event registrations after the conference site redesign.

see case study

$50M+

Revenue tier of clients they attract.

see case study

2 weeks

PDF of ideas to live sales tool.

see case study

+20%

Organic traffic growth after migration.

see case study

EU-wide

Lead generation reach after B2B website launch.

see case study

+300%

Organic search traffic increase after redesign.

see case study

50%

Increase in qualified leads post-launch.

see case study

2x

Organic traffic increase after redesign.

see case study

4 weeks

Full website developed and launched twice over.

see case study

2x

ICP conversion increased.

see case study

5 weeks

Full website with SEO strategy delivered.

see case study

2-3 month

Full redesign, migration, and SEO delivered.

see case study

35%

Lead-to-client conversion rate from website.

see case study

50+

Enterprise clients signed from the website

see case study

75+

Blog articles migrated without a single loss.

see case study

1+year

Ongoing retainer after initial launch.

see case study

100%

URL coverage across both merged domains.

see case study

450+

CMS items migrated from WordPress to Webflow

see case study

+94%

Event registrations after the conference site redesign.

see case study

$50M+

Revenue tier of clients they attract.

see case study

2 weeks

PDF of ideas to live sales tool.

see case study

+20%

Organic traffic growth after migration.

see case study

EU-wide

Lead generation reach after B2B website launch.

see case study

+300%

Organic search traffic increase after redesign.

see case study

50%

Increase in qualified leads post-launch.

see case study

2x

Organic traffic increase after redesign.

see case study

4 weeks

Full website developed and launched twice over.

see case study

2x

ICP conversion increased.

see case study

5 weeks

Full website with SEO strategy delivered.

see case study

2-3 month

Full redesign, migration, and SEO delivered.

see case study

35%

Lead-to-client conversion rate from website.

see case study

50+

Enterprise clients signed from the website

see case study

75+

Blog articles migrated without a single loss.

see case study

1+year

Ongoing retainer after initial launch.

see case study

100%

URL coverage across both merged domains.

see case study

Custom illustration for Webflow

PROBLEMS > SOLUTION

Common Problems, Uncommon Illustration Solutions

Challenge

Your site's pictures came from free libraries, stock images, or an AI image generator, so the site looks like the next company's and your product gets lost.

Your product is abstract, and a photo can't show what it does.

Your site keeps growing, and each new service or industry page arrives with no visual language to cover it.

Heavy graphics slow your pages down, and the user experience suffers while visitors wait.

A new page is ready to go live, and its graphic still has to be drawn.

Our Solution

We draw in a style taken from your brand and built around your product, so the pictures on your site look like your company.

We draw product and concept pictures that show how your product works, so a visitor gets the idea from the page itself.

We draw one illustration system that covers every page type, the CMS templates included, so a new page gets graphics in the same style.

We plan the weight of each graphic with its page's load times in mind.

We draw the new graphic in the same style on a retainer or an hourly package, and the page goes live with it in place.

WEBFLOW EXPERT & PARTNER

Webflow experts, Premium Partners, and template authors, all in one shop

Foursets has been a certified Webflow expert since 2019, an official Webflow template author, and a Webflow partner at the Premium tier, the highest level in Webflow's partner program outside of Enterprise. On a mission to become a Webflow Enterprise Partner.

Reviewed by Webflow

Webflow independently reviewed our work and certified that it meets their standards. The team behind that work builds your illustrated pages.

Direct partner access

When a graphic on your site raises a platform question, we take it to Webflow's platform team.

Templates that hold the style

We build your service and industry page templates in Webflow's CMS, each designed around the graphic its pages carry.

Our Services

Custom Webflow Illustration Sets Your Whole Site Can Share

You can start with the graphics for a few pages or plan a set for the whole site. Both run through the pricing options below.

(1/6)

An illustration style from your brand

We take the line, color, and level of detail from your brand identity and turn them into a set of drawing rules. Each picture after that follows them.

(2/6)

Product and concept illustrations

Our product illustrations show what your product does and how its parts connect. Complex concepts, such as an SQL injection attack, become a picture a visitor can follow.

(3/6)

Custom icon sets

Custom icons come in the same style as the illustrations, so the icons on your feature lists and partner pages match the larger pictures around them.

(4/6)

3D and isometric graphics

Your scope sets the kind of graphic each page gets, from flat vector graphics to isometric scenes and 3D illustrations.

(5/6)

Graphics for CMS page templates

Each service or industry template gets its graphic from the same illustration system. Our developers place the graphics on your Webflow pages and in the CMS templates behind them.

(6/6)

New graphics after launch

After launch, new pages and campaigns get graphics that match the first set. A retainer or an hourly package covers them, so a small request needs no new project.

Case Studies

The results speak for themselves

Our designers drew graphics for these six B2B sites, from a few service-page illustrations to a full 3D visual language. Each case page describes the project the graphics were part of.

An enterprise IT firm dragged off 8-year-old WordPress, with 450+ CMS items moved by hand.

SDI Presence runs turnkey IT for enterprise clients and U.S. government agencies. Think the California Highway Patrol and the Chicago Bears. Their website did not reflect that. It was an 8-year-old WordPress build with 250+ pages, 450+ CMS items in inconsistent formats, and a plugin update roulette that broke something every time. We rebuilt the whole thing on Webflow in six months, then handed their marketing team the blueprints.

Watch case study

From 3 MQLs a month to 150, and 500% organic traffic growth.

Penti sells AI-powered pentesting to SaaS companies that need to clear enterprise security reviews fast. They came to us for a new Webflow site, and we found more underneath it: a brand that couldn't decide what it was, and a security architecture blocking their own analytics and SEO. We rebranded them, redesigned the site, and migrated off WordPress in under four weeks. Then we spent 18 months building the SEO engine that took them from 3 MQLs a month to 150.

Watch case study

20+ uniquely designed pages, a full SEO rebuild, and 14 months as their whole website department.

Dune Security trains employees not to click the shady link, turning staff from a liability into a human firewall. In May 2025 we took their website over from the agency that built it and inherited a half-documented Webflow and Figma setup. Fourteen months later we run their design, their Webflow development, their SEO, and the steady stream of graphics their marketing team ships every week.

Watch case study

From zero inbound leads to 50+ enterprise clients.

BD Emerson is a cybersecurity, privacy, and compliance consulting firm. They came to us on WordPress with zero inbound leads, a failed outbound experiment, and a tight budget. We migrated the website to Webflow, ran their SEO for years, then rebranded the whole company once the results earned it. They went from referrals-only to 50+ enterprise clients sourced through the site.

Watch case study

Turning 2-Page Ghost Town to Website Lead-Gen Machine in 5 weeks.

Astro was winning clients at conferences. Conferences have a ceiling. They wanted organic search as a second channel, one that would generate inbound leads year-round. Their website had two pages. No blog. No CMS. No content. The website had to be built before the channel could work.

Watch case study

From zero inbound leads to 62 MQLs in 14 months.

CyberCrest is a cybersecurity and compliance firm whose website was a digital dead end. Outdated design, zero inbound leads, and a structure that buried whatever traffic showed up. We rebuilt the site on Webflow in 2 months, then ran SEO and content for the 14 months that followed. The result: 62 MQLs, 14.3x visibility growth, and 100+ keywords ranking in Google’s top 10.

Watch case study

Explore all case studies

22

Pricing

Deep expertise with simple, transparent pricing

One-time engagement

Fixed scope, fixed price

A full website redesign, migration, or SEO audit with everything defined upfront

The invoice matches the proposal

Starting from

$60/hour

Start my design project

Hourly packages

Prepaid hours valid for a month, quarter, or year

Use them when you need them

Starting from

$900/month

Browse design packages

Monthly retainers

A dedicated Webflow development team embedded in your Slack

Month-to-month, no lock-in contracts

Starting from

$3,000/month

See design retainers

webflow integrations

Your existing stack stays intact

Webflow doesn't replace your tools. It connects to them. We wire every new site to the platforms your team already runs, so your data flows cleanly from day one and nothing breaks at launch.

Advantages

Why Choose Foursets for Your Illustration System

We replaced the standard agency "trust me, bro" model with radical transparency and zero hidden risks.

One system down to the CMS templates

Our design team plans the illustrations for your whole site, CMS templates included. A page you add after launch gets a graphic that matches the homepage.

A style you pick before the set is drawn

Before the full set, you see style directions for your illustrations and choose one. Your budget goes into the look your team already approved.

Design, development, and SEO in one company

Foursets gives design, Webflow development, and SEO equal senior depth. When your project also needs SEO, the pages that carry your illustrations get their search work from our own SEO department.

In-house designers and developers

Full-time Foursets designers draw your illustrations, and our full-time developers build them into your site.

Designers who already know your style

Your account sits with one senior pod, and the designers who draw your first set keep working on your site once it is live.

A shared Slack channel and ClickUp board

You see drafts and finished graphics in your Slack channel as our designers share them. Each milestone shows on the ClickUp board, so you know what is drawn and what is still in review.

A Clear List of Fixes for the Pages You Have Now

Nick Rybak

Founder & CEO

We audit your current site for free and show you what to fix on its pages.

Get a free website audit

Nick Rybak

Founder & CEO

PROCESS

From the First Call to Finished Graphics on Your Webflow Pages

This is an example schedule for one illustration set, and your Day 3 proposal sets the dates for yours.

DAY 1

Discovery call with Nick

Nick, our founder, spends 30 minutes on a video call with you. He asks about your product, the pages you have, and where your current pictures fall short.

DAY 3

Proposal and scope

A written scope comes next. It lists which pages get graphics, which graphics we draw for them, and what the set costs.

DAY 5

Kickoff and onboarding

Your shared Slack channel and ClickUp board go live. You meet the designers on your project and send us your brand assets.

DAY 8

Research

Page by page, our designers first work out what each graphic has to explain. They also look at what your competitors' sites show.

DAY 14

Style directions for your set

Style directions for the illustration set reach you, each a distinct look drawn from your brand. Pick one, and we refine it.

DAY 21

The set drawn in your style

The designers draw the full set in the style you approved. You follow the staged progress in Figma.

DAY 28

Delivery on your Webflow pages

Our developers place the finished graphics on your Webflow pages. You get a staging link to check them before they go live.

Post-launch

After launch, you post each new page or campaign request in your Slack channel, and the new graphics come through a retainer or an hourly package.

INDUSTRIES

B2B companies we know inside out

We've built and grown websites for B2B teams at every stage and across every vertical. Real projects, real clients, real outcomes.

By company size:

Startups

First websites and full rebuilds for founders who need to look credible before the revenue proves it.

Scaleups

Companies past product-market fit that need their website to keep pace with an accelerating GTM.

Enterprise

Large organizations with security requirements, approval workflows, and multiple stakeholders. SSO, audit logs, and IT sign-off, without slowing marketing down.

By industry:

Agencies

Marketing, creative, and consulting firms that need a website as sharp as the work they sell.

Conferences

Event websites with speaker listings, agenda systems, and third-party registration tools, built to launch before the deadline.

Construction

Tech companies selling software, platforms, and services to the construction industry.

Cybersecurity

From compliance platforms to pentest-as-a-service, cybersecurity clients need credibility fast. Work that signals expertise before the demo.

E-Commerce

B2B ecommerce platforms and industrial suppliers that need enterprise-grade portals on flexible platforms.

Education

EdTech platforms and institutions that need flexible CMS, event systems, and fast content publishing at scale.

Fintech

Regulated industries where trust signals win deals before demos happen.

Healthcare

HIPAA-aware builds for health tech companies that need to convert enterprise buyers.

SaaS

Growth websites for SaaS teams that move fast and need a CMS they can own without a developer on call.

Tech Companies

Technical teams that need a website matching the sophistication of their product.

AWARDS

We don't have a trophy shelf (remote company). But if we did, it'd look like this

Clutch Top Web Agency
in Poland

HubSpot Solutions
Provider

Semrush Certified
Expert

CSS Design Awards Honorable Mention x2

Webflow Premium
Partner

Awwwards Honorable Mention x2

A Site Whose Pictures Show How Your Product Works

Tell us which pages need graphics and what your product does. We'll come back with an illustration plan for your site and a quote for the set.

Get my illustration plan

Testimonials

The nice things partners say about us

Burned CMOs and founders usually come to us highly skeptical and traumatized by past agencies or freelancers. Here's what happens after they experience actual predictability.

50+

Enterprise clients signed from the website

"They have truly transformed our marketing landscape."

Drew Danner

Managing Director, BD EMERSON

Explore case study

+300%

Organic search traffic increase after redesign.

“Working with Foursets was a transformative experience for Setproduct."

Roman Kamushken

Founder, Setproduct

Explore case study

2x

ICP conversion increased.

"We are very happy with their service."

Kateryna Dmytriyeva

Growth Manager, CIM

Explore case study

35%

Lead-to-client conversion rate from website.

"They had a strong knowledge of all aspects and provided a great thought partner to execute the goals."

Jeff Reed

Founder & CEO, Momentum Studios

Explore case study

50%

Increase in qualified leads post-launch.

“Their white-glove service is impressive.”

Orit Benzaquen

CEO, Penti

Explore case study

4.9 stars, 30 reviews

Webflow Premium
Partner & Expert

OTHER SERVICES

More from the design team

Brand Identity

see service

Branding Services

see service

Custom Animations

see service

Custom Design and Development

see service

Lottie Animations

see service

Redesign Services

see service

Responsive Design Services

see service

UI/UX Design Services

see service

The Stats

Proof over promises

96.8%

On-time delivery rate since 2021.

Zero

Outsourced freelancers. Every Foursets team member is a full-time employee.

5 to 8

People in each pod, and each pod owns its accounts.

100+

Clients served.

3 days

The average time to launch a new landing page, for retainer clients.

48 hours

Average time from a task dropped in Slack or ClickUp to a live URL, for retainer clients.

What is custom illustration?

A custom illustration is a picture drawn for one brand and its product, in that brand's colors, lines, and level of detail. On a B2B website, custom web illustrations show what the company sells and how it works. They also match the rest of the site, because they share its style.