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Website RFP Template for Redesign and Migration Projects

You've decided the website needs a rebuild, and three agencies are waiting for a brief. This website RFP template is the request for proposal you send them. Thirteen sections and a filled sample, plus an optional block for a move to a new platform. Each agency answers the same questions, so the proposals land in a shape you can put side by side.

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Used by marketing teams at:

OUTCOMES

What you’ll walk away with

A request for proposal that covers the whole project

Thirteen sections, from the project summary to how agencies respond. Goals with today's numbers, the audience, the current site, scope, tech, design, dates and budget. An agency reading it can price the work without a discovery call first.

Proposals you can compare line by line

Each agency sends the team, similar projects with results, pricing by phase, support after launch and what's out of scope, in that order. You read three proposals in an afternoon, in one format.

A migration block for a website redesign RFP that changes platforms

Moving off WordPress or a custom CMS is where sites lose organic traffic. The optional block asks who builds the redirect map, which pages bring traffic today, what has to carry over for SEO and when content freezes.

A sample RFP for website design filled in end to end

Acme Ledger, a fictional B2B SaaS company, moving from WordPress to Webflow. Real-looking numbers, dates and a budget range in every section. Copy the level of detail, then swap in your own.

Evaluation weights your buying group agrees on before proposals arrive

Experience, approach, price, team, timeline and support, weighted to 100. Your CFO and your head of product sign off on the weights first, so the decision meeting argues about agencies.

An RFP for website design and development you can send today

A branded Word file. Grey fields for your answers, example answers under every question, and a one-page summary at the front for the agency partner who reads only that.

PROCESS

How to run a website RFP in 14 days

Two weeks from the first internal meeting to a signed agency. Here is where the template does the work on each day.

DAY 1

Agree on goals, budget and who decides

Get marketing, sales and finance in one room. Settle three goals with numbers, a budget range and the two or three people who pick the agency. Write all of it into sections 1, 3 and 10.

DAY 2

Fill in the template

One day for one person. Replace the grey fields, delete the example answers, and keep section 6a only if the site is moving to a new platform.

DAY 3

Send it to three to five agencies

Five proposals is the most a team can read properly. Pick agencies that have built sites like yours, and send each one the same file on the same day.

DAY 6

Answer questions and copy the answers to the whole list

Good agencies ask questions in the first days. Copy each answer to the whole list, so the agencies price one and the same project.

DAY 10

Score the proposals against your weights

Each person scores alone first, then you compare. The weights in section 12 keep the loudest voice from deciding.

DAY 12

Call the two or three agencies at the top

Meet the people who would work on your site, along with the sales lead. Ask each agency to walk you through a project like yours. Our guide on choosing a web designer covers what to check in the portfolio.

DAY 14

Pick the agency and sign

Check two references from the winner, agree the start date, and send a short no-thank-you to the rest. They answered your RFP for free.

NUMBERS

Why we wrote this web design RFP template

We answer website RFPs from B2B marketing teams. The template asks the questions we need answered before we can give an honest price and timeline.

500+

Page website migrations executed with full URL restructuring and no loss of organic traffic.

100+

Clients served.

50+

B2B marketing teams trusted us with their websites.

25+

Countries served, from the US and Australia to the UK and Germany.

96.8%

On-time delivery rate since 2021.

13

Industries served.

PROBLEMS > SOLUTION

Weak Website RFP Examples and What to Write Instead

Five lines we see in RFPs, and what the template asks for instead.

Challenge

"Budget TBD. Send us your best price." Every agency guesses a different project.

"We need a modern, user-friendly website." Three agencies read three different scopes.

"Increase engagement and brand awareness." You can't tell whether the site worked.

"Must be built on WordPress with Elementor." You pick the tool before anyone hears the problem.

"Migrate the existing content." The redirects, metadata and forms go unpriced until launch week.

Our Solution

Section 10 asks for a range and a separate support budget, so each agency proposes the best version it can deliver for that money.

The scope table lists every piece of work as in scope, out of scope or agency to propose, with page types and counts.

Section 3 asks for today's numbers and a target per goal, such as demos a month or days to publish a page.

Section 7 asks for the goal behind the platform, so agencies can propose the stack that meets it.

Section 6a asks what moves, who owns the redirect map, which pages bring traffic and when content freezes.

BEFORE & AFTER

From a blank page to an RFP agencies can price

Without the template

A week of writing, and the budget question still open.
Agencies call to ask what you meant, one at a time.
Three proposals in three formats, impossible to compare.
The redirect map shows up as a change request after launch.
The decision goes to whoever presented best.

With the template

A day to fill in thirteen sections, budget range included.
Each answer goes to the whole list of agencies.
Three proposals in one order, scored against weights you set first.
The migration block puts redirects, SEO and the content freeze in every quote.
The decision follows the scores your buying group agreed on.

Download the template

AWARDS

This website RFP template comes from award-winning Webflow practitioners

Every question in the template is one we ask before we price a redesign or a migration. The badges below are the receipts.

Clutch Top Web Agency
in Poland

HubSpot Solutions
Provider

Semrush Certified
Expert

CSS Design Awards Honorable Mention x2

Webflow Premium
Partner

Awwwards Honorable Mention x2

Send an RFP that gets you proposals you can compare

The board wants the new site by spring, and you have three agency names in a spreadsheet. Download the template, fill it in over a day, and send every agency the same questions. A week later you're scoring proposals.

Success!

Your template is on its way. Look for the download link in your inbox, with thirteen sections and a filled sample to copy from.

Oops! Something went wrong while submitting the form.

What is a website RFP?

A website RFP, or request for proposal, is the document a company sends to agencies to get comparable bids for a website project. It describes the business, the goals, the scope, the dates and the budget, and asks every agency for the same answers. An RFQ asks only for a price on a fixed specification. An RFP asks how the agency would approach the work.